Let's be honest: as with any service, there is uncertainty involved in copywriting, especially when it's for a new client. It's your job, as a copywriter, to take control and remove this. The uncertainty is inevitable, and applies to both sides. At the client end, if they've never worked with you, or perhaps even with … Continue reading Long copy brief? Short copy brief? It’s your responsibility.
What are the best tools that help PR practitioners perform to the best of their ability? This is a thought I had a few years ago. I could see that, with the advent of Web 2.0, it would help PR people to know what consumers were sharing about their clients' products. So, I put together … Continue reading The #PRStack Project: Really at the intersection between PR and digital
Content. We're not so much waving in it, as drowning. IDC says that in 2011 we created 1.8 zettabytes (or 1.8 trillion GBs) of information. In 2012 it reached 2.8 zettabytes and IDC now forecasts that we will generate 40 zettabytes (ZB) by 2020. Of course, that's not all human-readable data but I've been looking around … Continue reading Paper.li – content aggregation for the easily frightened
So I'm getting back into RSS browsing. I dropped it when Google Reader died, thinking that Twitter was really the only game in town for monitoring. But there's a difference. Twitter is really, really fast and for that reason, I tend to use it for quickly getting an idea of what's going on. I might … Continue reading From search to site through what you say
Online wallets are insecure. Offline wallets can wind up in the local recycling facility. Entire exchanges go ‘pop!’, like balloons.
I've never lost any data. Ever. Actually, I tell a lie. I once lost ALL my data. I was recklessly drinking some Becks beer while doing some file management and somehow managed to delete everything from a drive that didn't have the trash can activated. Thirty rather desperate (and suddenly sober) minutes later, I'd downloaded … Continue reading Gotta love cloud storage
I couldn't quite believe my eyes. A couple of days ago, a PR agency was being castigated for calling itself 'Strange Fruit PR'. I knew the name was familiar but couldn't quite pinpoint it. Was it something to do with 'Oranges Aren't The Only Fruit'? In what way was that controversial? Then I realised. Oh … Continue reading What’s in a name? Everything.
There are many takes on the marketing funnel. They go from simple - Awareness, Interest, Desire, Action, the classic AIDA model - to very complicated. Some people swear by them. Others swear at them. Still others think the funnel is actually banana-shaped. Not really, I just couldn't resist putting that in. The idea is that … Continue reading Nail your content strategy with the marketing funnel
Quadrants. Marketers love 'em. Actually, I like them too. I like the way you can draw two axes and plot things on them, and get an instant idea of often quite complex issues. I've been using this approach quite a lot recently to plot social media. There are many, many things you can measure once … Continue reading Four-dimensional social media analysis (no, really)