Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and [...]
Want PR? Been Penalized by Google? Then lead a campaign.
by Brendan on May 19, 2011 in cloudcomputing, PR, reputationmanagement, search, socialnetworks, socialvideo, strategy, technology, Twitter
What do subscribe, like and follow have in common?
by Brendan on April 12, 2011 in disciplines, marketing, PR, socialmedia, socialnetworks, socialvideo, Twitter
They’re all ways of linking, true. They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? “I find what you have to say interesting, and I’d like to know more.” This probably strikes you as blindingly obvious, but [...]
Tippex and bears. Who’d have thought, eh?
by Brendan on September 3, 2010 in brands, socialmedia, socialvideo
The Tippex Bear YouTube channel is brilliant. I can’t remember how I came across it yesterday. I did notice something ‘strange’ about the YouTube page but thought it was just because it would be a custom-built page. When the guy reached out of the video, I nearly freaked. And then, the pièce de résistance, the [...]
Kutiman – thru you
by Brendan on March 13, 2009 in stuff, viral
Sorry, but I’ve just got to show you this:
The Radio Today video is nice – but is it truly viral?
by Brendan on March 11, 2009 in measurement, viral
So during my commute this morning I heard something on my mobile phone’s radio something about the ‘viral’ thing Radio 4′s Today programme has done, and how it’s being picked up. Then I went into a tunnel, and only heard the tail end of the conversation where they mentioned John Humphrys’s pink thong. I was [...]
Enviro.aero wins!
by Brendan on February 11, 2009 in microblogging, socialmedia, socialnetworks, socialnews
Just to blow my own trumpet a little, I found out today that a project I was heavily involved with while at Fleishman-Hillard has won a Flight Global Webbie award. The prize-winning site is called enviro.aero, which is an initiative of the Air Transport Action Group (ATAG). It seeks to redress the balance in the [...]
So, you want to get into social media?
by Brendan on August 14, 2008 in blogging, blogs, microblogging, podcasts, PR, RSS, socialbookmarking, socialnetworks, socialvideo
I’ve been asked more than once recently “How did you get into social media – because I want to.” If you’re a wannabe (see right), my topline answer would just be “Do it”. I mean, it’s all out there, most of it’s free, accessible and ubiquitous by definition. But that would be rude. So, off [...]
How to create a news tracker with Netvibes
by Brendan on May 19, 2008 in PR
The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer. source » News. There’s a lot of it around, especially online. You can monitor some of this perhaps, but how do you even begin [...]
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- 10 Apps for Finding AppsWith the bounty of apps available for mobile devices, it would take a full-time job to customize the best apps to suit our needs and populate our devices. Of course, there are the good ‘ol standbys like Facebook, Shazam, Twitter, Pulse, Angry Birds, (insert your favorite app here), but there are so many others that are worth the real estate on your phone — i […]Jeana Lee Tahnk
- Turn Instagram Photos Into a PosterEnjoy uploading pictures to the Internet via Instagram? Now you can turn your collection into a poster. Thanks to London-based online retailer Firebox, Instagram lovers can create their own poster by selecting their favorite photos to build their own. By clicking the Buy button on Firebox’s Instagram poster product page, Instagram members are prompted to add […]Samantha Murphy
- Liking WebHostingBuzz, and dealsJust over a month ago, I started a relationship with a new web hosting service, WebHostingBuzz. The words you’re reading now are served up to your screen from a database in the cloud (well, from a dedicated Dell server physically located in a data center somewhere in the US). As I noted in my first post about WebHostingBuzz, you now get content served to you […]neville@nevillehobson.com (Neville Hobson)
- Are You Smarterer Than Other Job Candidates? Prove ItThe Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Smarterer Quick Pitch: Smarterer authenticates practical skills with timed online quizzes. Genius Idea: Crowdsourced, living tests for ever-changing […]Sarah Kessler
- Are Artists Luring Grammy Votes Via Social Media?Music artists have invited fans deeper into their lives through social media for years, but is the content they share online starting to capture the attention of Grammy voters? The 54th Grammy Awards airs Sunday, and the Recording Academy has declared digital, mobile and social media a focal point of this year’s proceedings. With more focus on social media, […]Brian Anthony Hernandez
- Is Your Blog Doing Okay?Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site. […]Darren Rowse
- U.S. Consumers Buy 20% of Valentine’s Gifts Online [INFOGRAPHIC]Consumers are expected to spend $17 billion on Valentine’s Day gifts this year, roughly a fifth of which will be spent online. That’s according to projections from the National Retail Federation and eMarketer, whose data is visualized in the infographic from Monetate below. Interestingly, men spend more than twice the amount women spend on Valentine’s Day: $ […]Lauren Indvik

