Tag Archives: web
Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

If you don’t want gurus then don’t call them gurus!

A recent post by Mark Ragan reminded me of a post I’ve had swirling around in my brain recently. His post is pretty bang on the money – of course he’s right that, as a general principle, we shouldn’t use jargon. But who’s ‘we’? Who are ‘them’? What are I? Well apparently I’m a guru. [...]

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Just how fast does a PC need to be?

Estimated reading time: 2.5 minutes (plus 4:13 if you watch the video all the way through) In an effort to get myself back into blogging habits, and to make sure I’m up to date with everything I need to be up to date with, I’ve decided to set myself a schedule. So, today is tech [...]

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Ghost blogging? It’s going to happen. Get over it already.

source »      The blogosphere is no garden of Eden. We can try to self-regulate, but in so doing we’re only exposing our own naïveté.  In the beginning, there was the web.  It was beautiful. It was perceived – and conceived – as a nirvana, a democracy of thought, in which money held no sway. Then, money woke up. [...]

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When bunnies fight

This is a fairly old post but one I just came across. I’m nothing if not untimely. It seems to be a reaction to a letter in PR Week, which in turn was a reaction to an announcement of the formal launch of a social media division. Unfortunately it refers to a previous post without [...]

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Web 2.0, to Web 3.0, to Yahoo Pipes, to Pandora, and back to Life 1.0

This weekend I managed to set aside some space to look into three areas in more depth: Web 2.0/3.0, Yahoo Pipes, and Pandora. It should come as no surprise that all three are linked and provide massive, oooh-hate-that-word-but-must-use-it, leverage (yuk) for PR. First, the web. My feeds have thrown up several interesting posts over the past week, [...]

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Add this to your media training – now

What is a website? Lots of things to lots of people but if you’re an interviewee it’s the best way to pre-arm yourself before an interview. This morning, on Today on Radio 4 – yes, I listen to it lots – I overheard an interview between the rottweiler of a man John Humphrys and, it [...]

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SEO keywords for PR

As a small side project I recently took a look at the keywords that appear on PR websites. The results might be of use – they’re further down this posting and I plan to do more work on this, so I’ve created a new page on this blog to store the table for future reference. [...]

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I’m 23.3 minutes ahead of you

A few weeks ago I decided to try out Google Web Accelerator on my 4MB broadband connection and it seems I have saved 23.3 minutes of time so far by using it. Does this mean I am now 23.3 minutes into the future? Or does this mean I have 23.3 minutes to spend on something more profitable. [...]

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Are you a bot?

Add to New PR • Save to del.icio.us • Digg This! Google seems to have finally decided that people are also bots: check out this post, in which it’s claimed that searching for a description of a Spam Assassin rule yielded the above response. It’s doing the rounds at digg right now. I just posted about this [...]

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