Tag Archives: Technorati

Will I ever be able to update the PR Friendly Index again?

by on August 25, 2009 in blogs, cloudcomputing, measurement, research, socialmedia, trends

The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could ‘measure’ blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions [...]

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MIPAA presentation part two: monitoring and engaging in social media

by on March 9, 2009 in bloggers, measurement, monitoring, RSS, socialmedia

This is the second part of a talk I was due to give to members of the Motor Industry Public Affairs Association (MIPAA) through an invite from Heather Yaxley, on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. Unfortunately I wasn’t [...]

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Top tip: put your keywords in your title

by on October 13, 2008 in blogging, brands, disciplines, marketing, PR, socialnetworks, visualisation

PR is most definitely a keyword. If you work in it, you should mention it. I’ve come across Matthew Watson’s list of PR Blogs before. It’s another approach to ‘measuring’ blogs, by simply peeling out those from the Ad Age Power150 which mention the word ‘PR’ in the title. You could argue that it’s a [...]

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Yahoo Pipes: you’ve got to go there to come back

by on October 7, 2008 in cloudcomputing, computing, monitoring, RSS, technology, visualisation

If anyone’s been following my Twitter feed recently they’ll know that I’ve been getting to grips with Yahoo Pipes. I think it’s an amazing tool and offers the tantalising possibility of creating a wholly modular monitoring system, effectively through programming-like routines which, through a neat graphical interface, largely remove the need for knowing how to [...]

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Over the past six PR Friendly Indexes: mostly declining

by on August 23, 2008 in blogs, measurement, PR

Now I’ve published a number of editions of the PR Friendly Index it strikes me that I have enough data to look at changes over this period. So, I thought it would be interesting to take a look at the metric that seems most accurately to determine position in the index – Technorati Authority – [...]

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How to create a news tracker with Netvibes

by on May 19, 2008 in PR

The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer. source »       News. There’s a lot of it around, especially online. You can monitor some of this perhaps, but how do you even begin [...]

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How to: Identify online opinion leaders

by on March 31, 2008 in PR

The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer.  source »      Right now, people are talking about you, your brand, your products, your services and your competitors online. The problem is that you [...]

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Which metric is the most important?

by on December 14, 2007 in blogging, PR

EDIT: I got every part of this analysis right, up until the very end when I had simply to average some figures out. Please see here for the updated version. Apologies. I’m on holiday today, so I thought I would spend the afternoon drinking coffee, listening to Pandora (Nick Drake Radio – perfect), stroking the [...]

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