The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could ‘measure’ blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions [...]
Will I ever be able to update the PR Friendly Index again?
by Brendan on August 25, 2009 in blogs, cloudcomputing, measurement, research, socialmedia, trends
The PR Friendly Index is no longer about PR. Is PR even about PR any more?
by Brendan on May 11, 2009 in bloggers, blogging, blogs, disciplines, measurement, socialmedia, trends
I’ve been doing a lot of thinking about the PR Friendly Index recently. Given that I’m not working in social media exclusively any more, it’s a pain in the arse to maintain and other indexes do this better (and keep getting better too), I’ve been thinking of scrapping it. However, before doing so, I thought [...]
The PR Friendly Index for March 2009
by Brendan on March 20, 2009 in blogs, measurement, PR, research
It’s been a very, very, very long time since I last did this. Index below, explanations below that, and I’ve moved the FAQ to the PR Friendly Index page. KEY Technorati Authority – unique incoming blog links over the past six months Technorati Inlinks – total incoming blog links over the past six months [...]
MIPAA presentation part one: improving SEO in marcoms material
by Brendan on February 6, 2009 in brands, marketing, monitoring, PR, socialmedia
A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. [...]
Busy busy busy
by Brendan on October 4, 2008 in blogging, personal, PR
So, I haven’t posted for ages. This is mainly because I’ve been so busy at Fleishman-Hillard, I really have had very little time for posting. This is obviously a good thing – certainly better than not having enough business coming in – but something always has to ‘give’, and in my case, it’s been the [...]
Over the past six PR Friendly Indexes: mostly declining
by Brendan on August 23, 2008 in blogs, measurement, PR
Now I’ve published a number of editions of the PR Friendly Index it strikes me that I have enough data to look at changes over this period. So, I thought it would be interesting to take a look at the metric that seems most accurately to determine position in the index – Technorati Authority – [...]
Link love gone kerrrayzee
by Brendan on July 22, 2008 in blogs, measurement, PR, socialbookmarking
I’m due another issue of the PR Friendly index. This is my listing of the top 100 PR blogs I read, ranked according to various publicly available metrics. I’ve been thinking about introducing a bit more latitude to it, such as incorporating metrics from humans – that is, del.icio.us, Twitter etc – alongside those from [...]
Feedback foam
- Ian Green: PR still doesn't get social media Ian Green
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
Tag lather
Web froth
- 161,146 visits
Social spume
- 5 Tips For Politicians on PinterestFrom presidential contenders to school board hopefuls, political candidates are experimenting with a wide variety of social platforms to get their message heard. Some are turning to Pinterest, the explosively popular image-based pinboard site — even President Obama and Ann Romney, wife of Mitt Romney, have accounts on the image-based social network. What’s t […]Alex Fitzpatrick
- 6 Brands Get It Right on ViddyViddy, the hot social video editing and sharing app, has racked up millions of ordinary users and a whole host of celebrity participants. Perhaps leery of video, brands are not signing up to the network quite as fast. Nonetheless, there are some early-adopter corporate Viddy accounts worth checking out. We’ve taken a look at six brands currently using Viddy […]Amy-Mae Elliott
- Top 10 GIFs of the Week1. Getting Down You'll never look at the Power Rangers in the same way again. Image courtesy ruinedchildhood.Click here to view this gallery.It’s been a lively week in the animated image world. We found a GIF of the Power Rangers dancing inappropriately, another of a hugging cat, and one that shows President Obama and likely Republican nominee Mitt Romn […]Samantha Murphy
- Joe Trippi: ‘Texts From Hillary’ Could Help Clinton Win in 2016Joe Trippi, former campaign manager for Howard Dean and author of The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything, thinks the ultra-popular “Texts From Hillary” Tumblr could help her win the 2016 presidential election because of the public relations boost it’s given her, especially among digitally-savvy young vo […]Alex Fitzpatrick
- 12 Extravagant Instagram Pics by the Rich and Famous1. itsludacris Ludacris doesn't have to worry about a no-parking zone when it's his Ferrari 458 Italia next to a private plane. “Conn. we on the way!!! Show will be crazy tonight!” - LudacrisClick here to view this gallery.We love it when celebs open up their lives to us on social media. Once the envy subsides, we can daydream about the perks of Ho […]Stephanie Buck
- Facebook May Launch Smartphone by Next Year [REPORT]Facebook may be gearing up to launch its first-ever smartphone by next year, a new report suggests. According to The New York Times, engineers have been sought by recruiters to work on building hardware for a Facebook smartphone. This would be the social network’s third attempt to develop a smartphone, the report said, citing sources close to the matter. The […]Samantha Murphy
- Defend Your Home From These 10 ‘Space Invaders’ Accessories1. Space Invader Welcome Mat Welcome visitors to your home with a lone invader for them to wipe their feet on -- sweet revenge for all the times they got zapped by the aliens. Cost: $45Click here to view this gallery.Released all the way back in 1978, Space Invaders has become more than a retro classic — it’s a cultural touchstone for multiple generations, s […]Amy-Mae Elliott


Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.