The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could ‘measure’ blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions [...]
Will I ever be able to update the PR Friendly Index again?
by Brendan on August 25, 2009 in blogs, cloudcomputing, measurement, research, socialmedia, trends
The PR Friendly Index is no longer about PR. Is PR even about PR any more?
by Brendan on May 11, 2009 in bloggers, blogging, blogs, disciplines, measurement, socialmedia, trends
I’ve been doing a lot of thinking about the PR Friendly Index recently. Given that I’m not working in social media exclusively any more, it’s a pain in the arse to maintain and other indexes do this better (and keep getting better too), I’ve been thinking of scrapping it. However, before doing so, I thought [...]
The PR Friendly Index for March 2009
by Brendan on March 20, 2009 in blogs, measurement, PR, research
It’s been a very, very, very long time since I last did this. Index below, explanations below that, and I’ve moved the FAQ to the PR Friendly Index page. KEY Technorati Authority – unique incoming blog links over the past six months Technorati Inlinks – total incoming blog links over the past six months [...]
MIPAA presentation part one: improving SEO in marcoms material
by Brendan on February 6, 2009 in brands, marketing, monitoring, PR, socialmedia
A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. [...]
Busy busy busy
by Brendan on October 4, 2008 in blogging, personal, PR
So, I haven’t posted for ages. This is mainly because I’ve been so busy at Fleishman-Hillard, I really have had very little time for posting. This is obviously a good thing – certainly better than not having enough business coming in – but something always has to ‘give’, and in my case, it’s been the [...]
Over the past six PR Friendly Indexes: mostly declining
by Brendan on August 23, 2008 in blogs, measurement, PR
Now I’ve published a number of editions of the PR Friendly Index it strikes me that I have enough data to look at changes over this period. So, I thought it would be interesting to take a look at the metric that seems most accurately to determine position in the index – Technorati Authority – [...]
Link love gone kerrrayzee
by Brendan on July 22, 2008 in blogs, measurement, PR, socialbookmarking
I’m due another issue of the PR Friendly index. This is my listing of the top 100 PR blogs I read, ranked according to various publicly available metrics. I’ve been thinking about introducing a bit more latitude to it, such as incorporating metrics from humans – that is, del.icio.us, Twitter etc – alongside those from [...]
Online foam
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- Is Your Blog Doing Okay?Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site. […]Darren Rowse
- U.S. Consumers Buy 20% of Valentine’s Gifts Online [INFOGRAPHIC]Consumers are expected to spend $17 billion on Valentine’s Day gifts this year, roughly a fifth of which will be spent online. That’s according to projections from the National Retail Federation and eMarketer, whose data is visualized in the infographic from Monetate below. Interestingly, men spend more than twice the amount women spend on Valentine’s Day: $ […]Lauren Indvik

