Tag Archives: prfriendly

The PR Friendly Index is no more

by on November 17, 2009 in measurement, trends

After a lot of dithering I’ve decided to shelve the PR Friendly Index. I learned a lot while putting it together, but I think it’s served its purpose now. I just noticed that it’s attracting a lot of attention today for some reason, and I don’t think it’s good to have something so out of [...]

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Will I ever be able to update the PR Friendly Index again?

by on August 25, 2009 in blogs, cloudcomputing, measurement, research, socialmedia, trends

The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could ‘measure’ blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions [...]

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The PR Friendly Index is no longer about PR. Is PR even about PR any more?

by on May 11, 2009 in bloggers, blogging, blogs, disciplines, measurement, socialmedia, trends

I’ve been doing a lot of thinking about the PR Friendly Index recently. Given that I’m not working in social media exclusively any more, it’s a pain in the arse to maintain and other indexes do this better (and keep getting better too), I’ve been thinking of scrapping it. However, before doing so, I thought [...]

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The PR Friendly Index for March 2009

by on March 20, 2009 in blogs, measurement, PR, research

It’s been a very, very, very long time since I last did this. Index below, explanations below that, and I’ve moved the FAQ to the PR Friendly Index page.   KEY Technorati Authority – unique incoming blog links over the past six months Technorati Inlinks – total incoming blog links over the past six months [...]

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MIPAA presentation part one: improving SEO in marcoms material

by on February 6, 2009 in brands, marketing, monitoring, PR, socialmedia

A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. [...]

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Top tip: put your keywords in your title

by on October 13, 2008 in blogging, brands, disciplines, marketing, PR, socialnetworks, visualisation

PR is most definitely a keyword. If you work in it, you should mention it. I’ve come across Matthew Watson’s list of PR Blogs before. It’s another approach to ‘measuring’ blogs, by simply peeling out those from the Ad Age Power150 which mention the word ‘PR’ in the title. You could argue that it’s a [...]

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Over the past six PR Friendly Indexes: mostly declining

by on August 23, 2008 in blogs, measurement, PR

Now I’ve published a number of editions of the PR Friendly Index it strikes me that I have enough data to look at changes over this period. So, I thought it would be interesting to take a look at the metric that seems most accurately to determine position in the index – Technorati Authority – [...]

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The PR Friendly Index for August 2008

by on August 19, 2008 in bloggers, measurement, PR

Once again it’s been a bit longer than a month since last I compiled this. But at least I managed it eventually. Key below, index below that, explanation below that. You might also find the FAQ useful. KEY Technorati Authority – unique incoming blog links over the past six months Technorati Inlinks – total incoming [...]

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Link love gone kerrrayzee

by on July 22, 2008 in blogs, measurement, PR, socialbookmarking

I’m due another issue of the PR Friendly index. This is my listing of the top 100 PR blogs I read, ranked according to various publicly available metrics. I’ve been thinking about introducing a bit more latitude to it, such as incorporating metrics from humans – that is, del.icio.us, Twitter etc – alongside those from [...]

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