Tag Archives: PR
Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

What PR people really think of journalists

David Strom’s December story at RWW about the “Ten Biggest PR Blunders of 2011” mentions things that happen every year for as long as I’ve been in this game. The story isn’t so much about blunders as pressure to please the client being passed onto journos, but boy, did it rark up a PR person [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Trends

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Advertising, PR, sales, marketing: now you see it, now you don’t

People are visual, so it makes sense that they act on what they can see. But that’s not so hot when you need to deal with, um, concepts. So, people ‘get’ advertising, because they know what an advert is. I don’t know what the figures are for the average number of adverts people are exposed [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Facebook and Google: if you can’t do the time…

So today, on Today on Radio 4, and the front page of the Guardian, and on the BBC, and probably everywhere else, is the story of Facebook, Google, and a PR company that I’m not going to continue to kick (because I don’t like kicking PR agencies). That is, Facebook’s agency allegedly trying place smear [...]

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Everyone needs to get out more

Estimated reading time: 2.5 minutes So today is Wednesday which means I write about… hang on, let me look it up… tum te tum te tum… ah yes, here it is. Social media! Right. Over the past month, in the UK, we’ve been subjected to the constant advances of politicians throughout the election. Thankfully it’s [...]

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Online outreach needs to be more touchy-feely, less reachy-outy

There are plenty of posts out there about how bad some email pitches can be. I generally don’t like to accentuate the negative but today I received two pitches that both ably demonstrated one poor aspect of pitching: personalisation. The first pitch of the day came into my inbox pretty much demanding that I look [...]

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Will I ever be able to update the PR Friendly Index again?

The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could ‘measure’ blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions [...]

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Words that make you go ‘Grrrrr’

The communications world never ceases to amaze me. The very people who put together amazing programmes for clients seem unable to do this for themselves. Perhaps this is why they get such a bad rap. The ‘PR is crap’ meme circulates the web every few months, as does the ‘Advertising is dead’ meme. Maybe they [...]

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The PR Friendly Index is no longer about PR. Is PR even about PR any more?

I’ve been doing a lot of thinking about the PR Friendly Index recently. Given that I’m not working in social media exclusively any more, it’s a pain in the arse to maintain and other indexes do this better (and keep getting better too), I’ve been thinking of scrapping it. However, before doing so, I thought [...]

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