Tag Archives: PR
Brendan Cooper is your friendly digital and social media strategist. He helps clients win business, win awards and talk to people through digital and social media strategy. Brendan has been helping people to communicate, online and offline, for over fifteen years. He likes to live in bubbles, be they dotcom, social media, or whatever's coming up next.

I really am not one of the most influential PR bloggers in the UK. Honestly, I’m not.

by on March 7, 2012 in blogging, measurement, PR

So it was with considerable mirth that I read Gorkana’s latest blockbusting news – that someone has, schlock horror, discovered who the most influential PR bloggers are in the UK! Wow! That was quick of them! The Ad Age Power150 has only been around for, what, at least five years. Apparently it’s news to Gorkana [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

What PR people really think of journalists

by on January 20, 2012 in PR

David Strom’s December story at RWW about the “Ten Biggest PR Blunders of 2011” mentions things that happen every year for as long as I’ve been in this game. The story isn’t so much about blunders as pressure to please the client being passed onto journos, but boy, did it rark up a PR person [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Trends

by on July 19, 2011 in advertising, google+, marketing, measurement, PR, socialnetworks, technology, trends, Twitter, visualisation

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Advertising, PR, sales, marketing: now you see it, now you don’t

by on July 1, 2011 in advertising, disciplines, marketing, measurement, PR, strategy

People are visual, so it makes sense that they act on what they can see. But that’s not so hot when you need to deal with, um, concepts. So, people ‘get’ advertising, because they know what an advert is. I don’t know what the figures are for the average number of adverts people are exposed [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Facebook and Google: if you can’t do the time…

by on May 13, 2011 in PR, copywriting, reputationmanagement

So today, on Today on Radio 4, and the front page of the Guardian, and on the BBC, and probably everywhere else, is the story of Facebook, Google, and a PR company that I’m not going to continue to kick (because I don’t like kicking PR agencies). That is, Facebook’s agency allegedly trying place smear [...]

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nerd

Everyone needs to get out more

by on May 19, 2010 in advertising, bloggers, copywriting, disciplines, PR, socialmedia, Twitter

Estimated reading time: 2.5 minutes So today is Wednesday which means I write about… hang on, let me look it up… tum te tum te tum… ah yes, here it is. Social media! Right. Over the past month, in the UK, we’ve been subjected to the constant advances of politicians throughout the election. Thankfully it’s [...]

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Online outreach needs to be more touchy-feely, less reachy-outy

by on February 22, 2010 in PR, socialmedia

There are plenty of posts out there about how bad some email pitches can be. I generally don’t like to accentuate the negative but today I received two pitches that both ably demonstrated one poor aspect of pitching: personalisation. The first pitch of the day came into my inbox pretty much demanding that I look [...]

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Will I ever be able to update the PR Friendly Index again?

by on August 25, 2009 in blogs, cloudcomputing, measurement, research, socialmedia, trends

The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could ‘measure’ blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions [...]

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Words that make you go ‘Grrrrr’

by on August 11, 2009 in copywriting

The communications world never ceases to amaze me. The very people who put together amazing programmes for clients seem unable to do this for themselves. Perhaps this is why they get such a bad rap. The ‘PR is crap’ meme circulates the web every few months, as does the ‘Advertising is dead’ meme. Maybe they [...]

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