It’s been a very, very, very long time since I last did this. Index below, explanations below that, and I’ve moved the FAQ to the PR Friendly Index page. KEY Technorati Authority – unique incoming blog links over the past six months Technorati Inlinks – total incoming blog links over the past six months [...]
Brendan Cooper’s PR Friendly Index for January 2008
POST-EDIT: If this all looks terribly familiar, it’s because I just had a bit of a mare with my feeds, so this may have been republished. If so, apologies… First off, let’s take a look at the branding. It’s no longer the PowerPR Index. It’s the PR Friendly Index. I’d been thinking of changing the [...]
I cannot understand why Ad Age has decided to adopt Alexa as a metric
I cannot understand why Ad Age has decided to adopt Alexa as a metric. It is well known that Alexa has a strong bias towards tech and especially, as Naked PR eloquently states, webmasters. Furthermore, the Alexa ranking is given a score of 30. This gives it twice as much influence than Bloglines and places [...]

