I keep hearing podcasts that just need some really simple fixes to make a big difference to their audio quality. Having been on a crash-course in radio production, and running the Studio 31 facility at Porter Novelli, I know that there are certain standards you must adhere to in radio. This is why you can [...]
What would hyperaudio look – er – sound like?
I was listening to a Topaz brothers PR podcast on my non-iPod the other day, and the term ‘astroturfing’ came up. I had heard of it before and did once know, but wasn’t sure. So I thought to myself “I wish I could find that out now. If I were reading this, and it were hyperlinked, [...]
Would this be cheating at ‘playing podcast’?
I’ve been very, very, very, very, very, very tentatively looking into the possibility of doing a podcast recently. This is mainly since setting up my podcast feed, I’ve really enjoyed spending some time on the journey into work listening to what amounts to ‘Radio PR’ available anywhere. It’s like reading a blog but you can [...]
(Another) new social media metric?
Hot on the heels of Advertising Age’s adoption of the Power150 and Edelman’s Social Media Index, Judy Gombita of PR Conversations has very kindly forwarded me an extremely interesting article about (yet another) New Way To Standardize The Podosphere*: The newly formed Association for Downloadable Media, based in San Francisco, is setting out to standardize* audience [...]
The Friendly Ghost BlogBoost: review of ‘a shel of my former self’, Shel Holtz
Add to New PR • Save to del.icio.us • Digg This! Recently I reported on the Case of the Disappearing Widgets in which, because my blog reverted to its default layout, I realised how useful the blogroll could be and started displaying it again. Now I’m starting to think that it’s about time I really [...]
If you’re interested in Whitehouse and Wolfowitz, you’ll love this.
I don’t just receive. Actually, I don’t really receive much at all on this blog. But I do give. Subscribe to my feeds and you get a good all-round view of what’s happening in the PR, journalism, copywriting and tech blogospheres. I’m not going to tell you exactly how I created these feeds, but what I [...]


Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.