Tag Archives: metrics
Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Which are the most important social media metrics? (Hint: they’re nothing to do with social media)

by on December 2, 2011 in measurement

I could write a book on this one. But there’s little point because a) I don’t have time to write a book, and b) other people have already written them. So, I’ll be brief, not least because this is a blog post and not a book: the most important social media metrics are nothing to [...]

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The PR Friendly Index for March 2009

by on March 20, 2009 in blogs, measurement, PR, research

It’s been a very, very, very long time since I last did this. Index below, explanations below that, and I’ve moved the FAQ to the PR Friendly Index page.   KEY Technorati Authority – unique incoming blog links over the past six months Technorati Inlinks – total incoming blog links over the past six months [...]

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MIPAA presentation part two: monitoring and engaging in social media

by on March 9, 2009 in bloggers, measurement, monitoring, RSS, socialmedia

This is the second part of a talk I was due to give to members of the Motor Industry Public Affairs Association (MIPAA) through an invite from Heather Yaxley, on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. Unfortunately I wasn’t [...]

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Camping it up at Measurement Camp and Tuttling about at Tuttle Club

by on February 20, 2009 in socialmedia

So this week I’ve been out and about, specifically to Measurement Camp and Tuttle Club. Camping it up Measurement Camp isn’t actually a camp – that is, we don’t sit around a fire singing songs nor do we wear feather boas – but it is a seriously useful event that I would urge people to [...]

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Over the past six PR Friendly Indexes: mostly declining

by on August 23, 2008 in blogs, measurement, PR

Now I’ve published a number of editions of the PR Friendly Index it strikes me that I have enough data to look at changes over this period. So, I thought it would be interesting to take a look at the metric that seems most accurately to determine position in the index – Technorati Authority – [...]

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The PR Friendly Index for August 2008

by on August 19, 2008 in bloggers, measurement, PR

Once again it’s been a bit longer than a month since last I compiled this. But at least I managed it eventually. Key below, index below that, explanation below that. You might also find the FAQ useful. KEY Technorati Authority – unique incoming blog links over the past six months Technorati Inlinks – total incoming [...]

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I attended the Chinwag Measuring Social Media event last night

by on February 19, 2008 in PR

As I looked around I realised we probably had a significant proportion of London’s social media types essentially crammed into one bunker, but fortunately we didn’t all get blown up. So the social media bandwagon is still populated, even if it’s a very small one that no one would really notice was missing anyway. My [...]

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