I could write a book on this one. But there’s little point because a) I don’t have time to write a book, and b) other people have already written them. So, I’ll be brief, not least because this is a blog post and not a book: the most important social media metrics are nothing to [...]
Which are the most important social media metrics? (Hint: they’re nothing to do with social media)
by Brendan on December 2, 2011 in measurement
Twitter influence: who do you believe?
by Brendan on October 25, 2010 in measurement, socialmedia, Twitter
Two people walk into a room. They both claim to have the definitive ranking for Twitter influencers for your area of interest. One uses Klout, the other, WeFollow. And guess what? Their results differ, in some cases quite wildly. Which do you believe? Let’s multiply the problem. Imagine you’re dealing not just with two people [...]
Everything does something, but nothing does everything
by Brendan on May 5, 2010 in cloudcomputing, measurement, monitoring, RSS, socialmedia, technology
I’ve been thinking a lot recently about how to monitor, capture, measure and report. The good news is that there are ways of doing all of these. The bad news? None of them do it all. Here’s the current state of play: Google Reader is really good for monitoring and going back through old posts, [...]
It’s never been easier to engage, so if people don’t…
by Brendan on April 14, 2010 in cloudcomputing, measurement, monitoring, socialmedia, socialnews, socialvideo, technology, trends, Twitter, visualisation
… then we’re all going to hell in a hand cart. Probably. A bit. Sounds a bit alarmist I know, but here’s my take on this. In the past, I’ve been fairly lackadaisical about politics. I thought I had left-wing leanings when I was younger but then who doesn’t/didn’t? At least I wasn’t a hippy [...]
Will I ever be able to update the PR Friendly Index again?
by Brendan on August 25, 2009 in blogs, cloudcomputing, measurement, research, socialmedia, trends
The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could ‘measure’ blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions [...]
Humans do it better – but do they scale?
by Brendan on July 23, 2009 in blogging, computing, measurement, microblogging, monitoring, PR, research, socialmedia, socialnews, strategy, technology, trends
Today, two seemingly unrelated but actually very similar discoveries: socialmention is offering sentiment analysis among other metrics; and SpinVox uses people to transcribe messages. Humans as machines First, the second. SpinVox.They offer voice-to-text conversion which is something of a holy grail for computing, and given my past interest in AI, I found the proposition fascinating. [...]
Measurement Camp, the BBC, and The Next Big Thing
by Brendan on March 26, 2009 in advertising, cloudcomputing, computing, measurement, musictechnology, socialnetworks, technology, viral
So last Wednesday I was at Measurement Camp, this time in the swanky offices of Dare Digital. The format is still evolving under the laid-back yet effective stewardship of Will McInnes (check out his survey, it’s hilarious), so this time we had a couple of presentations from past projects, then some quicker breakouts in which [...]
The PR Friendly Index for March 2009
by Brendan on March 20, 2009 in blogs, measurement, PR, research
It’s been a very, very, very long time since I last did this. Index below, explanations below that, and I’ve moved the FAQ to the PR Friendly Index page. KEY Technorati Authority – unique incoming blog links over the past six months Technorati Inlinks – total incoming blog links over the past six months [...]
MIPAA presentation part two: monitoring and engaging in social media
by Brendan on March 9, 2009 in bloggers, measurement, monitoring, RSS, socialmedia
This is the second part of a talk I was due to give to members of the Motor Industry Public Affairs Association (MIPAA) through an invite from Heather Yaxley, on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. Unfortunately I wasn’t [...]
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- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
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- 5 Tips For Politicians on PinterestFrom presidential contenders to school board hopefuls, political candidates are experimenting with a wide variety of social platforms to get their message heard. Some are turning to Pinterest, the explosively popular image-based pinboard site — even President Obama and Ann Romney, wife of Mitt Romney, have accounts on the image-based social network. What’s t […]Alex Fitzpatrick
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- Top 10 GIFs of the Week1. Getting Down You'll never look at the Power Rangers in the same way again. Image courtesy ruinedchildhood.Click here to view this gallery.It’s been a lively week in the animated image world. We found a GIF of the Power Rangers dancing inappropriately, another of a hugging cat, and one that shows President Obama and likely Republican nominee Mitt Romn […]Samantha Murphy
- Joe Trippi: ‘Texts From Hillary’ Could Help Clinton Win in 2016Joe Trippi, former campaign manager for Howard Dean and author of The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything, thinks the ultra-popular “Texts From Hillary” Tumblr could help her win the 2016 presidential election because of the public relations boost it’s given her, especially among digitally-savvy young vo […]Alex Fitzpatrick
- 12 Extravagant Instagram Pics by the Rich and Famous1. itsludacris Ludacris doesn't have to worry about a no-parking zone when it's his Ferrari 458 Italia next to a private plane. “Conn. we on the way!!! Show will be crazy tonight!” - LudacrisClick here to view this gallery.We love it when celebs open up their lives to us on social media. Once the envy subsides, we can daydream about the perks of Ho […]Stephanie Buck
- Facebook May Launch Smartphone by Next Year [REPORT]Facebook may be gearing up to launch its first-ever smartphone by next year, a new report suggests. According to The New York Times, engineers have been sought by recruiters to work on building hardware for a Facebook smartphone. This would be the social network’s third attempt to develop a smartphone, the report said, citing sources close to the matter. The […]Samantha Murphy
- Defend Your Home From These 10 ‘Space Invaders’ Accessories1. Space Invader Welcome Mat Welcome visitors to your home with a lone invader for them to wipe their feet on -- sweet revenge for all the times they got zapped by the aliens. Cost: $45Click here to view this gallery.Released all the way back in 1978, Space Invaders has become more than a retro classic — it’s a cultural touchstone for multiple generations, s […]Amy-Mae Elliott


Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.