I could write a book on this one. But there’s little point because a) I don’t have time to write a book, and b) other people have already written them. So, I’ll be brief, not least because this is a blog post and not a book: the most important social media metrics are nothing to [...]
Which are the most important social media metrics? (Hint: they’re nothing to do with social media)
by Brendan on December 2, 2011 in measurement
Twitter influence: who do you believe?
by Brendan on October 25, 2010 in measurement, socialmedia, Twitter
Two people walk into a room. They both claim to have the definitive ranking for Twitter influencers for your area of interest. One uses Klout, the other, WeFollow. And guess what? Their results differ, in some cases quite wildly. Which do you believe? Let’s multiply the problem. Imagine you’re dealing not just with two people [...]
Everything does something, but nothing does everything
by Brendan on May 5, 2010 in cloudcomputing, measurement, monitoring, RSS, socialmedia, technology
I’ve been thinking a lot recently about how to monitor, capture, measure and report. The good news is that there are ways of doing all of these. The bad news? None of them do it all. Here’s the current state of play: Google Reader is really good for monitoring and going back through old posts, [...]
It’s never been easier to engage, so if people don’t…
by Brendan on April 14, 2010 in cloudcomputing, measurement, monitoring, socialmedia, socialnews, socialvideo, technology, trends, Twitter, visualisation
… then we’re all going to hell in a hand cart. Probably. A bit. Sounds a bit alarmist I know, but here’s my take on this. In the past, I’ve been fairly lackadaisical about politics. I thought I had left-wing leanings when I was younger but then who doesn’t/didn’t? At least I wasn’t a hippy [...]
Will I ever be able to update the PR Friendly Index again?
by Brendan on August 25, 2009 in blogs, cloudcomputing, measurement, research, socialmedia, trends
The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could ‘measure’ blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions [...]
Humans do it better – but do they scale?
by Brendan on July 23, 2009 in blogging, computing, measurement, microblogging, monitoring, PR, research, socialmedia, socialnews, strategy, technology, trends
Today, two seemingly unrelated but actually very similar discoveries: socialmention is offering sentiment analysis among other metrics; and SpinVox uses people to transcribe messages. Humans as machines First, the second. SpinVox.They offer voice-to-text conversion which is something of a holy grail for computing, and given my past interest in AI, I found the proposition fascinating. [...]
Measurement Camp, the BBC, and The Next Big Thing
by Brendan on March 26, 2009 in advertising, measurement, technology, socialnetworks, computing, cloudcomputing, musictechnology, viral
So last Wednesday I was at Measurement Camp, this time in the swanky offices of Dare Digital. The format is still evolving under the laid-back yet effective stewardship of Will McInnes (check out his survey, it’s hilarious), so this time we had a couple of presentations from past projects, then some quicker breakouts in which [...]
The PR Friendly Index for March 2009
by Brendan on March 20, 2009 in blogs, measurement, PR, research
It’s been a very, very, very long time since I last did this. Index below, explanations below that, and I’ve moved the FAQ to the PR Friendly Index page. KEY Technorati Authority – unique incoming blog links over the past six months Technorati Inlinks – total incoming blog links over the past six months [...]
MIPAA presentation part two: monitoring and engaging in social media
by Brendan on March 9, 2009 in bloggers, measurement, monitoring, RSS, socialmedia
This is the second part of a talk I was due to give to members of the Motor Industry Public Affairs Association (MIPAA) through an invite from Heather Yaxley, on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. Unfortunately I wasn’t [...]
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- 10 Apps for Finding AppsWith the bounty of apps available for mobile devices, it would take a full-time job to customize the best apps to suit our needs and populate our devices. Of course, there are the good ‘ol standbys like Facebook, Shazam, Twitter, Pulse, Angry Birds, (insert your favorite app here), but there are so many others that are worth the real estate on your phone — i […]Jeana Lee Tahnk
- Turn Instagram Photos Into a PosterEnjoy uploading pictures to the Internet via Instagram? Now you can turn your collection into a poster. Thanks to London-based online retailer Firebox, Instagram lovers can create their own poster by selecting their favorite photos to build their own. By clicking the Buy button on Firebox’s Instagram poster product page, Instagram members are prompted to add […]Samantha Murphy
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- Are You Smarterer Than Other Job Candidates? Prove ItThe Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Smarterer Quick Pitch: Smarterer authenticates practical skills with timed online quizzes. Genius Idea: Crowdsourced, living tests for ever-changing […]Sarah Kessler
- Are Artists Luring Grammy Votes Via Social Media?Music artists have invited fans deeper into their lives through social media for years, but is the content they share online starting to capture the attention of Grammy voters? The 54th Grammy Awards airs Sunday, and the Recording Academy has declared digital, mobile and social media a focal point of this year’s proceedings. With more focus on social media, […]Brian Anthony Hernandez
- Is Your Blog Doing Okay?Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site. […]Darren Rowse
- U.S. Consumers Buy 20% of Valentine’s Gifts Online [INFOGRAPHIC]Consumers are expected to spend $17 billion on Valentine’s Day gifts this year, roughly a fifth of which will be spent online. That’s according to projections from the National Retail Federation and eMarketer, whose data is visualized in the infographic from Monetate below. Interestingly, men spend more than twice the amount women spend on Valentine’s Day: $ […]Lauren Indvik

