Tag Archives: keywords

Words are ideas too

Over the past few weeks since going freelance I’ve noticed the value clients place on ideas. As a copywriter there’s a temptation to think that your writing is the end product. It is, but that all starts with ideas. You can’t just sit down with a client and start penning words, but you can sit [...]

2 Comments Continue Reading →

MIPAA presentation part one: improving SEO in marcoms material

A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. [...]

3 Comments Continue Reading →

Top tip: put your keywords in your title

PR is most definitely a keyword. If you work in it, you should mention it. I’ve come across Matthew Watson’s list of PR Blogs before. It’s another approach to ‘measuring’ blogs, by simply peeling out those from the Ad Age Power150 which mention the word ‘PR’ in the title. You could argue that it’s a [...]

9 Comments Continue Reading →

How to: Identify online opinion leaders

The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer.  source »      Right now, people are talking about you, your brand, your products, your services and your competitors online. The problem is that you [...]

4 Comments Continue Reading →

How to: identify keywords

source » It seems everyone is looking to identify online opinion formers. It’s important – you need to know what is being said about you, your clients, products, services, brands and people, and those of your competitors. However, before doing this you need to know exactly what you’re looking for. You need to understand what [...]

6 Comments Continue Reading →
Follow

Get every new post delivered to your Inbox.