Over the past few weeks since going freelance I’ve noticed the value clients place on ideas. As a copywriter there’s a temptation to think that your writing is the end product. It is, but that all starts with ideas. You can’t just sit down with a client and start penning words, but you can sit [...]
How to: Identify online opinion leaders
The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer. source » Right now, people are talking about you, your brand, your products, your services and your competitors online. The problem is that you [...]
How to: identify keywords
source » It seems everyone is looking to identify online opinion formers. It’s important – you need to know what is being said about you, your clients, products, services, brands and people, and those of your competitors. However, before doing this you need to know exactly what you’re looking for. You need to understand what [...]

