Can I quote myself? Just this once? Please? I was just going through some housekeeping and read a post written nearly nine months ago in which I looked at how theories about the social media world around us were falling like packs of cards, and offered decidedly tongue-in-cheek predictions of which would be next to [...]
Twitter maintenance: the official and unofficial stories
So Twitter is ‘performing maintenance’. It’s still down at the time of writing. They’ve been very transparent and, so the reasoning goes, credible in their dealings, giving regular updates on their blog as they go along. Thing is, I’ve worked in enough environments where software is provided as a service to get an insight into [...]
One and one makes three
What is an idea? It’s an interesting point of discussion. Sometimes you have to work at them, usually when you’ve got a problem and need to find a way around it. Other times they just pop into your head and they seem so innovative and yet somehow so obvious you’ve got to tell people about [...]
Infamy! Infamy! Hobson and Holtz…
… have got it in for me! Check out the latest FIR podcast. Yup, that’s me at the end. Your very own FG with its very own music. Many thanks to Neville and Shel for mentioning me in their podcast, and I’m glad Neville appreciated the email I sent him. Actually, I just realised, Neville [...]
I am Brendan Evans.
PR Disasters has taken a unique view of the recently-beknackered Ad Age Power150: applying its ranking to other league tables. Apparently PR Disasters would be Falkirk or Fulham. This blog would be Sunderland. Looking at this blog’s ranking – currently 278 (bizarrely, down since the publication of the social media resource when it got its highest hit [...]
An Englishman, Scotsman, Irishman and Welshman get into a French car…
… and a Peugeot advertising exec says: Bugger. If the Rugby World Cup pans out according to form, none of those nations will progress to the semis. Perhaps Peugeot should have considered including a Kiwi or a Springbok in its advertising just to spread that bet: Apologies to any readers who actually thought there was going to be a [...]
Have you ever done a Ratner?
I just posted about ghost-blogging and looked up Gerald Ratner as a warning for all those agencies considering giving their clients blogs. Ratner became infamous in the UK when he described his own company’s jewellery produce as ‘total crap’. The result: half a billion pounds wiped off the company valuation and he was kicked out [...]
What is life really like in PR?
Well, the Edelman corporate video makes it look terribly exciting: And itpr (note: all in lower case) also makes a convincing case: 7.30am Diving into the pool at 7.30am on a Monday morning clears my head after a heavy weekend. I was up at 6.30 as I commute out of central London, traveling against the [...]
PR heaven and hell
This is probably a bit naughty and you may have heard it already but what the heck, it came through to me today and made me laugh… A PR Manager was knocked down, tragically, by a bus and was killed. Her soul arrived at the Pearly Gates, where St. Peter welcomed her. “Before you get [...]

