Tag Archives: googlereader
Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Whither Social Mention?

by on September 7, 2011 in RSS, technology, cloudcomputing, monitoring, socialmedia, search, reputationmanagement

Social Mention is a pretty good social media aggregator. Think Google, but for social media. When I say ‘pretty good’, I mean it’s not without its faults. It doesn’t do real phrasal searches – that is, a search for “Brendan Cooper” in quotes will give results with just “Brendan” and “Cooper” in them, which is [...]

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Everything does something, but nothing does everything

by on May 5, 2010 in cloudcomputing, measurement, monitoring, RSS, socialmedia, technology

I’ve been thinking a lot recently about how to monitor, capture, measure and report. The good news is that there are ways of doing all of these. The bad news? None of them do it all. Here’s the current state of play: Google Reader is really good for monitoring and going back through old posts, [...]

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Tuttle the third

by on March 13, 2009 in socialmedia

So this was my third Tuttle. By amazing coincidence, my ex-colleague and glamorous PR Week pin-up Mat Morrison (mediaczar) was there too, and by even more amazing coincidence, it was also his Tuttle #3. I happen to know that Mat has a thing about the number three so hopefully he took pleasure from that, in [...]

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Yahoo Pipes: you’ve got to go there to come back

by on October 7, 2008 in cloudcomputing, computing, monitoring, RSS, technology, visualisation

If anyone’s been following my Twitter feed recently they’ll know that I’ve been getting to grips with Yahoo Pipes. I think it’s an amazing tool and offers the tantalising possibility of creating a wholly modular monitoring system, effectively through programming-like routines which, through a neat graphical interface, largely remove the need for knowing how to [...]

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Automation’s great – but I trust humans more

by on September 7, 2008 in monitoring, RSS, technology

Repeatedly I’ve found myself being let down by the latest and greatest RSS tools. I’m not really sure how I can get around this problem, other than by being constantly vigilant – to the extent that it’s almost easier to forget RSS altogether and just monitor ‘by hand’. This is how it should work I’m [...]

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So, you want to get into social media?

by on August 14, 2008 in blogging, blogs, microblogging, podcasts, PR, RSS, socialbookmarking, socialnetworks, socialvideo

I’ve been asked more than once recently “How did you get into social media – because I want to.” If you’re a wannabe (see right), my topline answer would just be “Do it”. I mean, it’s all out there, most of it’s free, accessible and ubiquitous by definition. But that would be rude. So, off [...]

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Feed housekeeping yields interesting insights

by on July 14, 2008 in blogging, PR, RSS

So, as one of my ‘things to do’ before I start at Fleishman Hillard*, I’ve been going through my RSS feeds in Google Reader. A very timely post about organising RSS feeds came along on the PNeo blog reminding that I needed to do this, and how I’d in fact planned to do it some [...]

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“You have control” – “I have control”

by on July 9, 2008 in blogging, RSS

It’s fascinating helping people get into blogging. It’s like teaching them to fly, given that you’ve been doing it for a while and you’ve got your dorsal tail feather control down and everything, but they’re still a bit ungainly and fluffy and, without guidance, would not fly so much as plummet. I stumbled into it [...]

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