Tag Archives: Google
Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Trends

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Want PR? Been Penalized by Google? Then lead a campaign.

Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help – which is what I’m hoping will happen with the ‘Have I Been Penalized’ campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

Facebook and Google: if you can’t do the time…

So today, on Today on Radio 4, and the front page of the Guardian, and on the BBC, and probably everywhere else, is the story of Facebook, Google, and a PR company that I’m not going to continue to kick (because I don’t like kicking PR agencies). That is, Facebook’s agency allegedly trying place smear [...]

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New Google Twitter search is good but not great

When I heard via Shel Holz that Google is now indexing Twitter updates I got a bit excited for three reasons: 1. Were they going to show the total number of mentions? If so, we could count them as a crude index of popularity. Do a search for a term on Google and it gives [...]

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Bing vs Google

The following is cross-posted from Philip Westerman’s new blog about personal reputation management. De Leon Personal Reputation Management Ltd is involved in online personal reputation management (PRM). Unlike most reputation management companies on the Internet, we work almost entirely on promoting the positive – rather than taking the “defend your reputation” stance assumed by most [...]

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Will I ever be able to update the PR Friendly Index again?

The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could ‘measure’ blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions [...]

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Unfortunately, you can’t chat with me now

There’s a link to the left of this page – or at least, there is at the time of writing – saying “Chat with me now.” It’s a good link. It fires up the Google Chat thingy which means I can have a good, live chat with anyone, providing I’m online. Problem is, it stopped [...]

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Words are ideas too

Over the past few weeks since going freelance I’ve noticed the value clients place on ideas. As a copywriter there’s a temptation to think that your writing is the end product. It is, but that all starts with ideas. You can’t just sit down with a client and start penning words, but you can sit [...]

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Does Google return 651,000,000 hits for Microsoft – or just 414?

Do this: Go to Google (whichever flavour you can access – annoyingly I can only see google.co.uk) Search for microsoft (or just click here) Take a look at the ‘Results’ figure, towards the top right of the page. It should say something like ‘Results 1 – 10 of about 650,000,000′. That’s quite a few results, [...]

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