Social spume

• MLB Pitcher Quits Twitter After Ugly Messages From Fans
  Cleveland Indians pitcher Chris Perez was once among the team's most open and engaging players online. The closer would respond to fans, and became known for sharing a "song of the day" with followers But all that is no more. Perez shuttered his Twitter account after incurring the digital wrath of fans who were upset over his recent struggles […]
  Sam Laird
• Why 'Dots' Is the Most Scarily Addictive Social Game Yet
  About 12 years ago, I happened to take my Palm Pilot (remember those?) to a friend's house. A friend of a friend asked if she could borrow it. Sure, I said. She proceeded to download a game called Bubblet, then curled up on the couch with it for the next hour My curiosity was piqued, and soon I, too, was a Bubblet junkie. It was a simple game — you got […]
  Chris Taylor
• Nutella’s Incredible, Unbelievable, Completely Inexplicable—but Totally Legal—PR Blunder
  We’re sorry, but let’s be candid about what is going on here: this blog post is a formality. By now most PR industry professionals and fans of Nutella know that Ferrero, the corporate overlord of the coveted Italian chocolate-hazelnut spread, sent a cease-and-desist letter to Sara Rosso, the blogger, brand advocate and source of energy behind World Nutella D […]
  James F. Thompson
• Nutella Sends Cease-and-Desist Letter to Its Biggest Fan
  Nutella, the chocolate hazelnut spread brand, has soured many of its social media fans by cracking down on a superfan who has helped spread the word in social media for more than seven years. Ferrero SpA, the Italian owner of Nutella, has sent a cease-and-desist letter to Sara Rosso, the creator of the 7-year-old World Nutella Day. On Ferrero's orders, […]
  Todd Wasserman
• New GPS-Powered Handlebars Send Texts to Your Bike
  For cyclists looking to pimp their bikes with smartphone integration, look no further — new stylish technology from startup Helios makes your bike "smart." Helios Bars boast an integrated headlight and two rear LEDs, and riders can use the left and right lights as turn signals. But what sets the product apart is the ability to connect handlebars to […]
  Vignesh Ramachandran
• Unpublished Posts Can Now Be Created Via Facebook Page Composer
  Facebook page administrators can now create unpublished posts, also known as dark posts, directly via the social network’s page composer. continued… New Career Opportunities Daily: The best jobs in media.
  David Cohen
• Did Microsoft Just Kick Apple Out of the Living Room?
  If you want to see what the Apple TV will look like, I hope you were tuned to Spike at about 1 p.m. Eastern today, because we got a pretty solid picture of the rumored device: a powerful all-in-one entertainment hub with a hands-free interface that smartly integrates live TV with a wealth of streaming and downloadable media. I'm speaking, of course, of […]
  Pete Pachal