Tag Archives: design
Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

If you don’t want gurus then don’t call them gurus!

A recent post by Mark Ragan reminded me of a post I’ve had swirling around in my brain recently. His post is pretty bang on the money – of course he’s right that, as a general principle, we shouldn’t use jargon. But who’s ‘we’? Who are ‘them’? What are I? Well apparently I’m a guru. [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

The Universal Process™. Or: the Gartner Hype Cycle of Life

Life. Work. Birth. Death. And everything in between. Read on. I wrote some time ago about the process of writing. Unless I’m writing for myself – that is, when I had time for ‘recreational writing’, or even blogging for that matter – I tend to procrastinate. I sit in front of the monitor surrounded by [...]

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Advanced Search: Facebook gets it slightly wrong again

Today I actually used Facebook for something. My partner wanted to find women’s networking groups online, and I suggested Facebook. Of course, she didn’t listen to me so I decided to have a look myself. Immediately, I came up against a problem. I wanted to search for groups in London, but couldn’t find an easy [...]

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Bad instructions are worse than none

I work in an annexe – not, as some people suspect, a cave. This annexe has all mod cons. It has electricity, windows, a roof, even a toilet and shower. But it doesn’t have a telephone point, so my wireless network signal just about makes it through the several doors, walls and windows but is [...]

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If it ain’t broke don’t fix it

Today I took a look at some more ‘techy’ posts and came across this on Google Blogoscoped: If the user interface ain’t broken, don’t fix it… but fixing, Google did, and recently released a new YouTube player that is breaking some of the “learned” interface. Absolutely Goddamned right. I spent about six years owning the [...]

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Good communication and good design do what they’re supposed to

Tech for PR posts a great piece today on how technology just gets in the way. This is something I keep coming back to, that good communication and good design don’t get in the way because they help, without hindering. If they’re done properly, you don’t notice them at all. I spent several years as [...]

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What was that about logos again?

This morning, on Today – yes, I listen to it a lot on the way into work – I heard an interview with some fool who was associated with the London Olympics logo, discussing the possible change to the Barclays ‘eagle’ logo if it were bought out by Dutch Bank ABN AMRO on account of [...]

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Do people really ‘get’ logos? Do designers ‘get’ the public?

The new London Olympic logo has certainly provoked a strong reaction, not least among epileptics who have been suffering fits – although, it should be pointed out, these are triggered by a short passage in the promo video rather than the logo itself. Still, it’s just another aspect of the London logo story people are using [...]

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Click, double-click, ALT, TAB, ENTER. What makes a good interface?

Despite not working in the field anymore I do keep seeing interface design issues popping up recently. In my copywriting feed – feel free to subscribe to it on the right-hand side of this blog, it takes lots and lots and lots of copywriting feeds and syndicates them out – comes a piece on the [...]

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