Tag Archives: copywriting
adfonic

On Monday, I start as Editor-in-Chief at Adfonic Global Mobile Advertising

by on May 24, 2012 in advertising, blogging, computing, copywriting, disciplines, freelance, personal, PR, strategy

Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a company that was going places. And I got it! It’s been an, ummm, interesting three years plying my trade as [...]

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banana

Flanged bananas. Or: how to write a press release that works online too.

by on August 2, 2011 in blogging, copywriting, RSS, seo, Twitter

Do you write press releases? Do they work online? As in, can people find them? How do you know? Here are some ways to make your releases work as hard for you online as they do offline. Takeaways: Use keywords Make the title and first sentence look good online Write the release first, then the [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

If you don’t want gurus then don’t call them gurus!

by on January 26, 2011 in disciplines, personal, socialmedia, technology

A recent post by Mark Ragan reminded me of a post I’ve had swirling around in my brain recently. His post is pretty bang on the money – of course he’s right that, as a general principle, we shouldn’t use jargon. But who’s ‘we’? Who are ‘them’? What are I? Well apparently I’m a guru. [...]

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marmoset

To craunch a marmoset, frothy vomit, and other curiosities

by on June 9, 2010 in copywriting, monitoring, socialmedia

Estimated reading time: 2 minutes So I was going through Epoch PR‘s numbers (I’m their digital associate and am helping them with their online strategy), and this came up: http://seadna.net/301-redirect-the-seo-way-to-rename-or-move-files-or-folders/ To quote the bit that my Epoch PR search must have picked up: “it takes a straws of in good time always and hard hopped [...]

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Guest Post: Steve Meleka of Noble Meleka on SEO

by on June 7, 2010 in advertising, disciplines, marketing, seo, socialmedia, strategy

Preamble: Last week I posted my thoughts on SEO, after receiving a stream of great comments on Twitter that I thought were worth sharing. In turn, I’d posted because I was working on a project with a long-term colleague and friend, Steve Meleka. I worked with him at Imagination Technologies at the time we won [...]

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nerd

Everyone needs to get out more

by on May 19, 2010 in advertising, bloggers, copywriting, disciplines, PR, socialmedia, Twitter

Estimated reading time: 2.5 minutes So today is Wednesday which means I write about… hang on, let me look it up… tum te tum te tum… ah yes, here it is. Social media! Right. Over the past month, in the UK, we’ve been subjected to the constant advances of politicians throughout the election. Thankfully it’s [...]

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forgotten

Copywriters can write about anything – but don’t ask them about it next week

by on May 18, 2010 in copywriting, disciplines

Estimated reading time: 2.5 minutes So, today is copywriting. If you want to know what that means, it means that I’ve decided to try a blogging experiment. I’m going to write to a daily schedule so that on any given day, if you want to tune in, you’ll know what to expect. Plus, I make [...]

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year

It’s been an interesting year

by on April 22, 2010 in copywriting, freelance, socialmedia

So it’s a year almost to the day that I went freelance. I only realised when I attended a local country fair, comprising ferret races, dogs herding geese, and cut-price sales of smocks (I only lied about one of those), which I went to the day after deciding I had to go freelance last year [...]

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proofing

Proof reading can be fun!

by on January 27, 2010 in copywriting

Proof reading is supposed to be a doddle. It’s just making sure everything’s tickety-boo and stamping it with your big red ‘Approved’ stamp. No? Actually, no. Not really. Not when you’re proofing a 26,000 word document, like I just did today. It’s been a while since I did hard-core proofing and it reminded me that [...]

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