So today, for the third time, I find myself chasing major companies for money after the 30-day period on my invoice has expired. I do wonder what would have happened if I hadn’t kept my records in order. Would I ever have been paid? Or would the invoice be expedited/dormanted/deleted, or lost behind a filing [...]
Tag Archives: branding
If it ain’t broke don’t fix it
Today I took a look at some more ‘techy’ posts and came across this on Google Blogoscoped: If the user interface ain’t broken, don’t fix it… but fixing, Google did, and recently released a new YouTube player that is breaking some of the “learned” interface. Absolutely Goddamned right. I spent about six years owning the [...]
Sieving through the mud to find gold
It’s easy to overlook the search terms people use to find your blog. But instead of discarding the ’weird’ entries, take another look: you might pick up on an emerging trend. Often, when looking through the search engine terms that have been used to find this blog, I’m confused. Why are so many people looking for information [...]
What was that about logos again?
This morning, on Today – yes, I listen to it a lot on the way into work – I heard an interview with some fool who was associated with the London Olympics logo, discussing the possible change to the Barclays ‘eagle’ logo if it were bought out by Dutch Bank ABN AMRO on account of [...]
It’s not just a website
Add to New PR • Save to del.icio.us • Digg This! Can you just ‘relaunch’ a website? FG thinks not. There has to be a reason for doing it. I’m in the middle (I hope) of a website relaunch. Where I once was a copywriter, I am now also a web producer and project manager. [...]
Justin.TV – Online all the time.
Add to New PR • Save to del.icio.us • Digg This! • Technorati Many years ago I thought how cool it would be if you were to go out with some friends each with a camera strapped to our heads, record an afternoon then to play it back on a split-screen. You’d see what each person [...]
If you’re interested in Whitehouse and Wolfowitz, you’ll love this.
I don’t just receive. Actually, I don’t really receive much at all on this blog. But I do give. Subscribe to my feeds and you get a good all-round view of what’s happening in the PR, journalism, copywriting and tech blogospheres. I’m not going to tell you exactly how I created these feeds, but what I [...]
The heart of everything you do
Everything hangs on your messaging and your brand personality. This doesn’t just apply to copywriting. When I take on a new piece of work I insist on going through the copy brief. Some people are brilliant at it, providing me with exactly the right information, mainly because I ask for exactly the right information. Others [...]
Skoda, nepotism, and cheese
From the hurly-burly of the media come three noteworthy stories. Firstly, Skoda, purveyor of one-time jokes on four wheels. “What do you call a skip with a roof?” “A Skoda”. Over the past ten years they’ve made a remarkable three-point turn, becoming the badge of choice for cunning consumers who know they’re essentially getting a VW but [...]
Online foam
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Social spume
- 10 Apps for Finding AppsWith the bounty of apps available for mobile devices, it would take a full-time job to customize the best apps to suit our needs and populate our devices. Of course, there are the good ‘ol standbys like Facebook, Shazam, Twitter, Pulse, Angry Birds, (insert your favorite app here), but there are so many others that are worth the real estate on your phone — i […]Jeana Lee Tahnk
- Turn Instagram Photos Into a PosterEnjoy uploading pictures to the Internet via Instagram? Now you can turn your collection into a poster. Thanks to London-based online retailer Firebox, Instagram lovers can create their own poster by selecting their favorite photos to build their own. By clicking the Buy button on Firebox’s Instagram poster product page, Instagram members are prompted to add […]Samantha Murphy
- Liking WebHostingBuzz, and dealsJust over a month ago, I started a relationship with a new web hosting service, WebHostingBuzz. The words you’re reading now are served up to your screen from a database in the cloud (well, from a dedicated Dell server physically located in a data center somewhere in the US). As I noted in my first post about WebHostingBuzz, you now get content served to you […]neville@nevillehobson.com (Neville Hobson)
- Are You Smarterer Than Other Job Candidates? Prove ItThe Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Smarterer Quick Pitch: Smarterer authenticates practical skills with timed online quizzes. Genius Idea: Crowdsourced, living tests for ever-changing […]Sarah Kessler
- Are Artists Luring Grammy Votes Via Social Media?Music artists have invited fans deeper into their lives through social media for years, but is the content they share online starting to capture the attention of Grammy voters? The 54th Grammy Awards airs Sunday, and the Recording Academy has declared digital, mobile and social media a focal point of this year’s proceedings. With more focus on social media, […]Brian Anthony Hernandez
- Is Your Blog Doing Okay?Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site. […]Darren Rowse
- U.S. Consumers Buy 20% of Valentine’s Gifts Online [INFOGRAPHIC]Consumers are expected to spend $17 billion on Valentine’s Day gifts this year, roughly a fifth of which will be spent online. That’s according to projections from the National Retail Federation and eMarketer, whose data is visualized in the infographic from Monetate below. Interestingly, men spend more than twice the amount women spend on Valentine’s Day: $ […]Lauren Indvik
