So today, for the third time, I find myself chasing major companies for money after the 30-day period on my invoice has expired. I do wonder what would have happened if I hadn’t kept my records in order. Would I ever have been paid? Or would the invoice be expedited/dormanted/deleted, or lost behind a filing [...]
Tag Archives: branding
If it ain’t broke don’t fix it
Today I took a look at some more ‘techy’ posts and came across this on Google Blogoscoped: If the user interface ain’t broken, don’t fix it… but fixing, Google did, and recently released a new YouTube player that is breaking some of the “learned” interface. Absolutely Goddamned right. I spent about six years owning the [...]
Sieving through the mud to find gold
It’s easy to overlook the search terms people use to find your blog. But instead of discarding the ’weird’ entries, take another look: you might pick up on an emerging trend. Often, when looking through the search engine terms that have been used to find this blog, I’m confused. Why are so many people looking for information [...]
What was that about logos again?
This morning, on Today – yes, I listen to it a lot on the way into work – I heard an interview with some fool who was associated with the London Olympics logo, discussing the possible change to the Barclays ‘eagle’ logo if it were bought out by Dutch Bank ABN AMRO on account of [...]
It’s not just a website
Add to New PR • Save to del.icio.us • Digg This! Can you just ‘relaunch’ a website? FG thinks not. There has to be a reason for doing it. I’m in the middle (I hope) of a website relaunch. Where I once was a copywriter, I am now also a web producer and project manager. [...]
Justin.TV – Online all the time.
Add to New PR • Save to del.icio.us • Digg This! • Technorati Many years ago I thought how cool it would be if you were to go out with some friends each with a camera strapped to our heads, record an afternoon then to play it back on a split-screen. You’d see what each person [...]
If you’re interested in Whitehouse and Wolfowitz, you’ll love this.
I don’t just receive. Actually, I don’t really receive much at all on this blog. But I do give. Subscribe to my feeds and you get a good all-round view of what’s happening in the PR, journalism, copywriting and tech blogospheres. I’m not going to tell you exactly how I created these feeds, but what I [...]
The heart of everything you do
Everything hangs on your messaging and your brand personality. This doesn’t just apply to copywriting. When I take on a new piece of work I insist on going through the copy brief. Some people are brilliant at it, providing me with exactly the right information, mainly because I ask for exactly the right information. Others [...]
Skoda, nepotism, and cheese
From the hurly-burly of the media come three noteworthy stories. Firstly, Skoda, purveyor of one-time jokes on four wheels. “What do you call a skip with a roof?” “A Skoda”. Over the past ten years they’ve made a remarkable three-point turn, becoming the badge of choice for cunning consumers who know they’re essentially getting a VW but [...]
Feedback foam
- Ian Green: PR still doesn't get social media Ian Green
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
Social spume
- 5 Tips For Politicians on PinterestFrom presidential contenders to school board hopefuls, political candidates are experimenting with a wide variety of social platforms to get their message heard. Some are turning to Pinterest, the explosively popular image-based pinboard site — even President Obama and Ann Romney, wife of Mitt Romney, have accounts on the image-based social network. What’s t […]Alex Fitzpatrick
- 6 Brands Get It Right on ViddyViddy, the hot social video editing and sharing app, has racked up millions of ordinary users and a whole host of celebrity participants. Perhaps leery of video, brands are not signing up to the network quite as fast. Nonetheless, there are some early-adopter corporate Viddy accounts worth checking out. We’ve taken a look at six brands currently using Viddy […]Amy-Mae Elliott
- Top 10 GIFs of the Week1. Getting Down You'll never look at the Power Rangers in the same way again. Image courtesy ruinedchildhood.Click here to view this gallery.It’s been a lively week in the animated image world. We found a GIF of the Power Rangers dancing inappropriately, another of a hugging cat, and one that shows President Obama and likely Republican nominee Mitt Romn […]Samantha Murphy
- Joe Trippi: ‘Texts From Hillary’ Could Help Clinton Win in 2016Joe Trippi, former campaign manager for Howard Dean and author of The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything, thinks the ultra-popular “Texts From Hillary” Tumblr could help her win the 2016 presidential election because of the public relations boost it’s given her, especially among digitally-savvy young vo […]Alex Fitzpatrick
- 12 Extravagant Instagram Pics by the Rich and Famous1. itsludacris Ludacris doesn't have to worry about a no-parking zone when it's his Ferrari 458 Italia next to a private plane. “Conn. we on the way!!! Show will be crazy tonight!” - LudacrisClick here to view this gallery.We love it when celebs open up their lives to us on social media. Once the envy subsides, we can daydream about the perks of Ho […]Stephanie Buck
- Facebook May Launch Smartphone by Next Year [REPORT]Facebook may be gearing up to launch its first-ever smartphone by next year, a new report suggests. According to The New York Times, engineers have been sought by recruiters to work on building hardware for a Facebook smartphone. This would be the social network’s third attempt to develop a smartphone, the report said, citing sources close to the matter. The […]Samantha Murphy
- Defend Your Home From These 10 ‘Space Invaders’ Accessories1. Space Invader Welcome Mat Welcome visitors to your home with a lone invader for them to wipe their feet on -- sweet revenge for all the times they got zapped by the aliens. Cost: $45Click here to view this gallery.Released all the way back in 1978, Space Invaders has become more than a retro classic — it’s a cultural touchstone for multiple generations, s […]Amy-Mae Elliott
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
