Tag Archives: blogs
Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

What do subscribe, like and follow have in common?

by on April 12, 2011 in disciplines, marketing, PR, socialmedia, socialnetworks, socialvideo, Twitter

They’re all ways of linking, true. They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? “I find what you have to say interesting, and I’d like to know more.” This probably strikes you as blindingly obvious, but [...]

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What are people saying about… Eurostar?

by on December 23, 2009 in blogs, cloudcomputing, microblogging, monitoring, socialmedia, Twitter

Eurostar is to rail travel what Terminal 5 was to air travel. While Terminal 5 was slowly falling apart, I had the opportunity to put together my first ever monitoring dashboard for people who wanted to track what was going on. Since then I’ve played around a-plenty with dashboards and monitoring systems, so while I [...]

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Will I ever be able to update the PR Friendly Index again?

by on August 25, 2009 in blogs, cloudcomputing, measurement, research, socialmedia, trends

The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could ‘measure’ blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions [...]

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The PR Friendly Index for March 2009

by on March 20, 2009 in blogs, measurement, PR, research

It’s been a very, very, very long time since I last did this. Index below, explanations below that, and I’ve moved the FAQ to the PR Friendly Index page.   KEY Technorati Authority – unique incoming blog links over the past six months Technorati Inlinks – total incoming blog links over the past six months [...]

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Top tip: put your keywords in your title

by on October 13, 2008 in blogging, brands, disciplines, marketing, PR, socialnetworks, visualisation

PR is most definitely a keyword. If you work in it, you should mention it. I’ve come across Matthew Watson’s list of PR Blogs before. It’s another approach to ‘measuring’ blogs, by simply peeling out those from the Ad Age Power150 which mention the word ‘PR’ in the title. You could argue that it’s a [...]

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Link love gone kerrrayzee

by on July 22, 2008 in blogs, measurement, PR, socialbookmarking

I’m due another issue of the PR Friendly index. This is my listing of the top 100 PR blogs I read, ranked according to various publicly available metrics. I’ve been thinking about introducing a bit more latitude to it, such as incorporating metrics from humans – that is, del.icio.us, Twitter etc – alongside those from [...]

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Feed housekeeping yields interesting insights

by on July 14, 2008 in blogging, PR, RSS

So, as one of my ‘things to do’ before I start at Fleishman Hillard*, I’ve been going through my RSS feeds in Google Reader. A very timely post about organising RSS feeds came along on the PNeo blog reminding that I needed to do this, and how I’d in fact planned to do it some [...]

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“You have control” – “I have control”

by on July 9, 2008 in blogging, RSS

It’s fascinating helping people get into blogging. It’s like teaching them to fly, given that you’ve been doing it for a while and you’ve got your dorsal tail feather control down and everything, but they’re still a bit ungainly and fluffy and, without guidance, would not fly so much as plummet. I stumbled into it [...]

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How to create a news tracker with Netvibes

by on May 19, 2008 in PR

The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer. source »       News. There’s a lot of it around, especially online. You can monitor some of this perhaps, but how do you even begin [...]

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