Tag Archives: blogging
Brendan Cooper is your friendly digital and social media strategist. He helps clients win business, win awards and talk to people through digital and social media strategy. Brendan has been helping people to communicate, online and offline, for over fifteen years. He likes to live in bubbles, be they dotcom, social media, or whatever's coming up next.

I really am not one of the most influential PR bloggers in the UK. Honestly, I’m not.

by on March 7, 2012 in blogging, measurement, PR

So it was with considerable mirth that I read Gorkana’s latest blockbusting news – that someone has, schlock horror, discovered who the most influential PR bloggers are in the UK! Wow! That was quick of them! The Ad Age Power150 has only been around for, what, at least five years. Apparently it’s news to Gorkana [...]

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Brendan Cooper is a social media consultant and copywriter who has helped clients win business and awards for over 15 years.

How to get around the content problem

by on July 22, 2011 in blogging

My previous post was just a bookmark, but it tied very neatly into the challenge all my clients face: how to source good, compelling content. You say you don’t have the time to generate content. The blunt response is: face it, your job just changed. You have to make the time because, as the current [...]

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Brendan Cooper is a digital and social media strategist who helps clients win business, win awards and talk to people through digital and social media strategy. He has been helping people to communicate, online and offline, for over fifteen years.

Blog? I don’t have time to blog!

by on March 30, 2011 in blogging

So for quite some while I’ve been helping people to get the most out of social media through doing things properly, effectively, creatively – and, as far as possible, in as little time as possible. By this, I don’t mean writing cursory blog posts because a useful post needs to be a certain size to [...]

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Once upon a time…

by on September 30, 2009 in blogging, computing, copywriting, disciplines, personal, RSS, socialmedia, socialmusic, stuff, technology

… I was a copywriter. Then I became a social media planner. Then I became a digital PR senior account manager. Then I was a social media strategist. Then I decided to jack it all in and become a copywriter again. Now, I’m finding I’m sort of all of those at the same time. Confusing, [...]

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The PR Friendly Index is no longer about PR. Is PR even about PR any more?

by on May 11, 2009 in bloggers, blogging, blogs, disciplines, measurement, socialmedia, trends

I’ve been doing a lot of thinking about the PR Friendly Index recently. Given that I’m not working in social media exclusively any more, it’s a pain in the arse to maintain and other indexes do this better (and keep getting better too), I’ve been thinking of scrapping it. However, before doing so, I thought [...]

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Praise be, my subscriptions have fallen

by on April 30, 2009 in blogging, blogs, copywriting, microblogging, personal, PR, RSS, socialmedia

Running a blog about social media and PR is a piece of pie. Just start it up and make the right noises, eventually you wind up with several hundred subscribers. Same with Twitter. What is everyone talking about on Twitter? Mostly social media, it seems to me. So it’s with a sense of satisfaction that [...]

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And on… and on…

by on January 5, 2009 in blogging, musictechnology, personal, stuff

I notice that Chris Nee has linked up to me with a very nice description but mentions that I’ve been a bit quiet lately. This is going to continue for another week at least – being quiet, that is. Because I still don’t have broadband. I might even stop being friendly too if it goes on any longer [...]

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Top tip: put your keywords in your title

by on October 13, 2008 in blogging, brands, disciplines, marketing, PR, socialnetworks, visualisation

PR is most definitely a keyword. If you work in it, you should mention it. I’ve come across Matthew Watson’s list of PR Blogs before. It’s another approach to ‘measuring’ blogs, by simply peeling out those from the Ad Age Power150 which mention the word ‘PR’ in the title. You could argue that it’s a [...]

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Yahoo Pipes: you’ve got to go there to come back

by on October 7, 2008 in cloudcomputing, computing, monitoring, RSS, technology, visualisation

If anyone’s been following my Twitter feed recently they’ll know that I’ve been getting to grips with Yahoo Pipes. I think it’s an amazing tool and offers the tantalising possibility of creating a wholly modular monitoring system, effectively through programming-like routines which, through a neat graphical interface, largely remove the need for knowing how to [...]

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