Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help - which is what I'm hoping will happen with the 'Have I Been Penalized' campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and … Continue reading Want PR? Been Penalized by Google? Then lead a campaign.
They're all ways of linking, true. They're all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? "I find what you have to say interesting, and I'd like to know more." This probably strikes you as blindingly obvious, but … Continue reading What do subscribe, like and follow have in common?
The Tippex Bear YouTube channel is brilliant. I can't remember how I came across it yesterday. I did notice something 'strange' about the YouTube page but thought it was just because it would be a custom-built page. When the guy reached out of the video, I nearly freaked. And then, the pièce de résistance, the … Continue reading Tippex and bears. Who’d have thought, eh?
Sorry, but I've just got to show you this:
So during my commute this morning I heard something on my mobile phone's radio something about the 'viral' thing Radio 4's Today programme has done, and how it's being picked up. Then I went into a tunnel, and only heard the tail end of the conversation where they mentioned John Humphrys's pink thong. I was … Continue reading The Radio Today video is nice – but is it truly viral?
Just to blow my own trumpet a little, I found out today that a project I was heavily involved with while at Fleishman-Hillard has won a Flight Global Webbie award. The prize-winning site is called enviro.aero, which is an initiative of the Air Transport Action Group (ATAG). It seeks to redress the balance in the … Continue reading Enviro.aero wins!
I've been asked more than once recently "How did you get into social media - because I want to." If you're a wannabe (see right), my topline answer would just be "Do it". I mean, it's all out there, most of it's free, accessible and ubiquitous by definition. But that would be rude. So, off … Continue reading So, you want to get into social media?
The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer. source » News. There’s a lot of it around, especially online. You can monitor some of this perhaps, but how do you even begin … Continue reading How to create a news tracker with Netvibes