Let's be honest: as with any service, there is uncertainty involved in copywriting, especially when it's for a new client. It's your job, as a copywriter, to take control and remove this. The uncertainty is inevitable, and applies to both sides. At the client end, if they've never worked with you, or perhaps even with … Continue reading Long copy brief? Short copy brief? It’s your responsibility.
The communications world never ceases to amaze me. The very people who put together amazing programmes for clients seem unable to do this for themselves. Perhaps this is why they get such a bad rap. The 'PR is crap' meme circulates the web every few months, as does the 'Advertising is dead' meme. Maybe they … Continue reading Words that make you go ‘Grrrrr’
Over the past few weeks since going freelance I've noticed the value clients place on ideas. As a copywriter there's a temptation to think that your writing is the end product. It is, but that all starts with ideas. You can't just sit down with a client and start penning words, but you can sit … Continue reading Words are ideas too