So, you want to get into social media?

I've been asked more than once recently "How did you get into social media - because I want to." If you're a wannabe (see right), my topline answer would just be "Do it". I mean, it's all out there, most of it's free, accessible and ubiquitous by definition. But that would be rude. So, off … Continue reading So, you want to get into social media?

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“You have control” – “I have control”

It's fascinating helping people get into blogging. It's like teaching them to fly, given that you've been doing it for a while and you've got your dorsal tail feather control down and everything, but they're still a bit ungainly and fluffy and, without guidance, would not fly so much as plummet. I stumbled into it … Continue reading “You have control” – “I have control”

Meet the blogger, read the blog: five top tips to help readers get to know you

Often, when going through blogs - as I do for example when looking at entries in the PR Friendly Index - I want to know more about the bloggers. I find it interesting to see what they do for a living, what they're trying to achieve with the blog, and what sort of content to … Continue reading Meet the blogger, read the blog: five top tips to help readers get to know you