The original mandate for this blog was to expose communication gone bad - when the medium gets in the way of the message. Whereas I've diverged from that a little because you have to be quite anally retentive to write an entire blog on the subject, I've noticed three examples of this today. First thing: … Continue reading When the medium obscures the message
I don't just receive. Actually, I don't really receive much at all on this blog. But I do give. Subscribe to my feeds and you get a good all-round view of what's happening in the PR, journalism, copywriting and tech blogospheres. I'm not going to tell you exactly how I created these feeds, but what I … Continue reading If you’re interested in Whitehouse and Wolfowitz, you’ll love this.
Everything hangs on your messaging and your brand personality. This doesn't just apply to copywriting. When I take on a new piece of work I insist on going through the copy brief. Some people are brilliant at it, providing me with exactly the right information, mainly because I ask for exactly the right information. Others … Continue reading The heart of everything you do
The CheddarVision campaign is truly brilliant, but flawed. Their website claims by very strong implication - not least the counter in milliseconds - that you're watching a live image of cheese maturing. Not compelling viewing to be sure but their hit count is truly stupendous and they've hit mainstream media in a big way. However, there's … Continue reading CheddarVision – inspired, flawed, and inspiring
I've made frequent mention on this blog of 'my feeds'. By this, I'm referring to the four RSS features in the right-hand column on this page - imaginatively and wittily entitled 'The PR Pros Proclaim', 'The Journalists Retort', 'The Writers Mumble' (for that is what they do) and 'The Geeks Speak'. Now, I don't actually manually … Continue reading Feed me, feed you – how to set up your own news syndication service
Another bile-raising item comes through on my copywriting feed today: the 2007 Grand Prix Competition held by the Federation of European Business Communications Associations (FEIEA - although I'm sure it should be FEBCA, perhaps the acronym's based on the French or indeed Esperanto). There's something odd about that page: can you guess what it is … Continue reading Are they the best in Europe?
In my Blog PR feed, this comes through from Jeremy Pepper who makes the great point that we can be over-reliant on technology to do our PR for us, when instead of high-tech we should be high-touch. And, despite me being a bit of a geek who would rather sit in a broom cupboard with … Continue reading I Want Media – so give it to me!