Today, two podcasts: Tech PR War Stories, and FIR. They both offer insights into why companies are slow to take up social media, particularly blogging, and while they differ slightly, they're broadly the same. It's all about fear, you see. Tech PR War Stories is a good, useful, credible podcast and I always learn something … Continue reading Fear leads to suffering. So why suffer?
So, you've been asked to provide a list of, say, between ten and 20 blogs for a given topic. You have absolutely no idea what the blogosphere is like for that topic and the client's calling you in an hour for results. Do this: Go to http://www.makemyreport.com/ and type in your topic terms. Note the top few … Continue reading Quick n’dirty blog analysis
It's easy to overlook the search terms people use to find your blog. But instead of discarding the 'weird' entries, take another look: you might pick up on an emerging trend. Often, when looking through the search engine terms that have been used to find this blog, I'm confused. Why are so many people looking for information … Continue reading Sieving through the mud to find gold
On Pandora.com's blog as at 4 October 2007: Dear Global Pandorans - It's been a few (painful) months since we had to begin blocking listeners outside the US. Many of you have been writing in for updates, so we thought it would be useful to post the latest news. Sorry for not having done so sooner. … Continue reading How long can Pandora continue to get it wrong?
An article in the Guardian recently caught my eye: Why web.2.0 adds up to a revolution for our industry looked at the maths of networks and how they apply to different networks for carrying information. It got me to thinking: how do the numbers really shape up? What would my 'number' be? And are they … Continue reading Network numbers
I was scratching around for something interesting to say when I noticed, in my Google Docs 'Blog ideas' document, a passing mention of an interesting Yahoo Pipe I'd seen some time ago. So, I took a closer look - and, in the process, found the guy who'd created it. It's called the Ogilvy Blog Aggregator and you can see … Continue reading The Ogilvy Blog Aggregator: Pipes across the world
I've been playing around with Google Trends, a-la-Micropersuasion. Some of it I do get, and some of it I don't. But one thing I have discovered: people in the UK seem to be looking for Apple more than Microsoft, at the tail-end of a trend that seems pretty constant over the past three years. My Google … Continue reading Cadburys vs Phil Collins, Apple vs Microsoft. Or: it seems people in the UK are more interested in Apple now, than in Microsoft, for possibly the first time ever. What a long title that is for a blog post.
Yesterday, I posted my initial attempt to relate PR activities to social media, trying to establish a model that enabled users to look at either end of the issue, that is, what PR activities could you do with a particular social media resources, and which social media could you bring to bear on a specific … Continue reading The Friendly Ghost Social Media Resource – Part II: In Which Friendly Ghost Pulls It Out
EDIT: I since had another stab at this. Please feel free to continue reading this posting, but really, you're better off following this link to read about the better solution I came up with. Honestly. How, at a glance, could you relate PR to social media? All PR. All social media. Then again, take the other tack: relate social … Continue reading The Friendly Ghost Social Media Resource