Fear leads to suffering. So why suffer?

Today, two podcasts: Tech PR War Stories, and FIR. They both offer insights into why companies are slow to take up social media, particularly blogging, and while they differ slightly, they're broadly the same. It's all about fear, you see. Tech PR War Stories is a good, useful, credible podcast and I always learn something … Continue reading Fear leads to suffering. So why suffer?

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Quick n’dirty blog analysis

So, you've been asked to provide a list of, say, between ten and 20 blogs for a given topic. You have absolutely no idea what the blogosphere is like for that topic and the client's calling you in an hour for results. Do this: Go to http://www.makemyreport.com/ and type in your topic terms. Note the top few … Continue reading Quick n’dirty blog analysis

The Ogilvy Blog Aggregator: Pipes across the world

I was scratching around for something interesting to say when I noticed, in my Google Docs 'Blog ideas' document, a passing mention of an interesting Yahoo Pipe I'd seen some time ago. So, I took a closer look - and, in the process, found the guy who'd created it. It's called the Ogilvy Blog Aggregator and you can see … Continue reading The Ogilvy Blog Aggregator: Pipes across the world

Cadburys vs Phil Collins, Apple vs Microsoft. Or: it seems people in the UK are more interested in Apple now, than in Microsoft, for possibly the first time ever. What a long title that is for a blog post.

I've been playing around with Google Trends, a-la-Micropersuasion. Some of it I do get, and some of it I don't. But one thing I have discovered: people in the UK seem to be looking for Apple more than Microsoft, at the tail-end of a trend that seems pretty constant over the past three years. My Google … Continue reading Cadburys vs Phil Collins, Apple vs Microsoft. Or: it seems people in the UK are more interested in Apple now, than in Microsoft, for possibly the first time ever. What a long title that is for a blog post.

The Friendly Ghost Social Media Resource – Part II: In Which Friendly Ghost Pulls It Out

Yesterday, I posted my initial attempt to relate PR activities to social media, trying to establish a model that enabled users to look at either end of the issue, that is, what PR activities could you do with a particular social media resources, and which social media could you bring to bear on a specific … Continue reading The Friendly Ghost Social Media Resource – Part II: In Which Friendly Ghost Pulls It Out