The #PRStack Project: Really at the intersection between PR and digital

What are the best tools that help PR practitioners perform to the best of their ability? This is a thought I had a few years ago. I could see that, with the advent of Web 2.0, it would help PR people to know what consumers were sharing about their clients' products. So, I put together … Continue reading The #PRStack Project: Really at the intersection between PR and digital

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Paper.li – content aggregation for the easily frightened

Content. We're not so much waving in it, as drowning. IDC says that in 2011 we created 1.8 zettabytes (or 1.8 trillion GBs) of information. In 2012 it reached 2.8 zettabytes and IDC now forecasts that we will generate 40 zettabytes (ZB) by 2020. Of course, that's not all human-readable data but I've been looking around … Continue reading Paper.li – content aggregation for the easily frightened

The old web is dying and I’m not sure I like the new one

BlogPulse has no pulse So I was playing around with dashboards and the like yesterday  - as one does - and noticed that BlogPulse has disappeared. BlogPulse was not the greatest blog search engine around, but it was the only one offering anything like useable charts. So, given that Technorati charts disappeared years ago (although … Continue reading The old web is dying and I’m not sure I like the new one

Trends

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much … Continue reading Trends

Want PR? Been Penalized by Google? Then lead a campaign.

Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help - which is what I'm hoping will happen with the 'Have I Been Penalized' campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and … Continue reading Want PR? Been Penalized by Google? Then lead a campaign.