Trends

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much … Continue reading Trends

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Aggregated predictions: what really will happen with social media in 2011

Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of 'more of this, less of that, same of the other', and you can still read it if you're foolish enough to base an entire year that hasn't happened on the ramblings of one poor gangrel creature. Fortunately I … Continue reading Aggregated predictions: what really will happen with social media in 2011

For the first time ever people think ‘Apple’ more than ‘Microsoft’

For the first time ever, in the UK, people are seeking more information about Apple than Microsoft, and it looks like the world is about to follow. A couple of weeks back I posted my findings after playing around with Google Trends. One of these was, to me, astonishing: when plotting Apple vs Microsoft, the Google Trends chart search … Continue reading For the first time ever people think ‘Apple’ more than ‘Microsoft’