Should the BBC link more, or think more?

So the BBC has quoted me. If you think I'm blowing my own trumpet here, you're right. The BBC is a big target for PR. If you get a client mention on the BBC, it's a high point. I worked with the people behind The Box, and while I wasn't present at the sell-in, it … Continue reading Should the BBC link more, or think more?

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The Radio Today video is nice – but is it truly viral?

So during my commute this morning I heard something on my mobile phone's radio something about the 'viral' thing Radio 4's Today programme has done, and how it's being picked up. Then I went into a tunnel, and only heard the tail end of the conversation where they mentioned John Humphrys's pink thong. I was … Continue reading The Radio Today video is nice – but is it truly viral?