The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could 'measure' blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions … Continue reading Will I ever be able to update the PR Friendly Index again?
This is the second part of a talk I was due to give to members of the Motor Industry Public Affairs Association (MIPAA) through an invite from Heather Yaxley, on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. Unfortunately I wasn't … Continue reading MIPAA presentation part two: monitoring and engaging in social media
PR is most definitely a keyword. If you work in it, you should mention it. I've come across Matthew Watson's list of PR Blogs before. It's another approach to 'measuring' blogs, by simply peeling out those from the Ad Age Power150 which mention the word 'PR' in the title. You could argue that it's a … Continue reading Top tip: put your keywords in your title
If anyone's been following my Twitter feed recently they'll know that I've been getting to grips with Yahoo Pipes. I think it's an amazing tool and offers the tantalising possibility of creating a wholly modular monitoring system, effectively through programming-like routines which, through a neat graphical interface, largely remove the need for knowing how to … Continue reading Yahoo Pipes: you’ve got to go there to come back
Now I've published a number of editions of the PR Friendly Index it strikes me that I have enough data to look at changes over this period. So, I thought it would be interesting to take a look at the metric that seems most accurately to determine position in the index - Technorati Authority - … Continue reading Over the past six PR Friendly Indexes: mostly declining
The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer. source » News. There’s a lot of it around, especially online. You can monitor some of this perhaps, but how do you even begin … Continue reading How to create a news tracker with Netvibes
The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer. source » Right now, people are talking about you, your brand, your products, your services and your competitors online. The problem is that you … Continue reading How to: Identify online opinion leaders
EDIT: I got every part of this analysis right, up until the very end when I had simply to average some figures out. Please see here for the updated version. Apologies. I'm on holiday today, so I thought I would spend the afternoon drinking coffee, listening to Pandora (Nick Drake Radio - perfect), stroking the … Continue reading Which metric is the most important?