About six years ago I built my own PC. To this day it outstrips any work machine I've ever had. Why is this? The PC is nothing extraordinary. It's built around an AMD XP2100 processor on an Asus A7S333 mobo, with 750MB of Crucial RAM, running Windows 2000. When I put it together it was screamingly … Continue reading Why is my six-year-old PC faster than my work laptop?
For the first time ever, in the UK, people are seeking more information about Apple than Microsoft, and it looks like the world is about to follow. A couple of weeks back I posted my findings after playing around with Google Trends. One of these was, to me, astonishing: when plotting Apple vs Microsoft, the Google Trends chart search … Continue reading For the first time ever people think ‘Apple’ more than ‘Microsoft’
Do you have to know about tech to do tech PR? I'm hoping not, because hardly anyone seems to know hardly anything. My background is fairly techy I guess. I had a ZX81, and a ZX Spectrum. I did a degree in IT. I've been a programmer at a large bank (lasted about six months), … Continue reading Putting the tech into tech PR
I was scratching around for something interesting to say when I noticed, in my Google Docs 'Blog ideas' document, a passing mention of an interesting Yahoo Pipe I'd seen some time ago. So, I took a closer look - and, in the process, found the guy who'd created it. It's called the Ogilvy Blog Aggregator and you can see … Continue reading The Ogilvy Blog Aggregator: Pipes across the world
EDIT: I since had another stab at this. Please feel free to continue reading this posting, but really, you're better off following this link to read about the better solution I came up with. Honestly. How, at a glance, could you relate PR to social media? All PR. All social media. Then again, take the other tack: relate social … Continue reading The Friendly Ghost Social Media Resource
I'll be frank: compiling the PowerPR index is a pain in the arse. It takes ages. So I looked into ways of automating this, and, lacking the technical expertise to devise any server-based solution that used APIs, came across The Easy Bee. It's a great tool for compiling lists from disparate online sources, and as … Continue reading The Easy Bee web macro recorder
One of my biggest gripes about Google Reader has been fixed: it now has a search feature. It's that innocuous-looking field at the top of the page with the word 'Search' next to it. This makes it much easier to monitor blogs for specific issues. I noticed this on Thursday, together with some other small … Continue reading Google Reader now has a search feature
I was listening to a Topaz brothers PR podcast on my non-iPod the other day, and the term 'astroturfing' came up. I had heard of it before and did once know, but wasn't sure. So I thought to myself "I wish I could find that out now. If I were reading this, and it were hyperlinked, … Continue reading What would hyperaudio look – er – sound like?
I recently became the proud owner of an 8GB memory duo pro card for my mobile phone. This doesn't mean much to most people but when I tell them I carry my CD collection around on a device about twice the size of my thumbnail - or, the same size as my thumbnails - they're … Continue reading When is an iPod not an iPod? When it uses iTunes Agent.