There are many takes on the marketing funnel. They go from simple - Awareness, Interest, Desire, Action, the classic AIDA model - to very complicated. Some people swear by them. Others swear at them. Still others think the funnel is actually banana-shaped. Not really, I just couldn't resist putting that in. The idea is that … Continue reading Nail your content strategy with the marketing funnel
Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help - which is what I'm hoping will happen with the 'Have I Been Penalized' campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and … Continue reading Want PR? Been Penalized by Google? Then lead a campaign.
So while I have my blogging head on - hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign - I thought I'd jot down my thoughts on the state of the social media nation for the coming year. It's not all good. Here we go... Confidence will go down … Continue reading 2011 social media predictions
In the 18 months since I went freelance, I've spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media … Continue reading Social media? I wouldn’t bother.
When I was a young, naive strip of a lad, I thought everyone used the right words for the right reasons. How wrong I was. How very, very wrong. Today, gnarled and grizzled, I'm more aware of what people are really saying when words come out of their heads. And some of those words should … Continue reading Danger words
Estimated reading time: 2 minutes So I was going through Epoch PR's numbers (I'm their digital associate and am helping them with their online strategy), and this came up: http://seadna.net/301-redirect-the-seo-way-to-rename-or-move-files-or-folders/ To quote the bit that my Epoch PR search must have picked up: "it takes a straws of in good time always and hard hopped … Continue reading To craunch a marmoset, frothy vomit, and other curiosities
It's very probably true to say that Afghanistan is in a bit of a mess. This isn't helped, however, when I hear people on the radio say things like "The strategy was to get the Taliban out." That's not a strategy. It's an objective. And it probably isn't even an objective because I doubt it's … Continue reading Strajectics? Obtagies? How about tacstratives?
I was hoovering (ok, vacuum-cleaning - I prefer the colloquial British cos I'm a colloquial Brit) the other day - absentmindedly, which is how I do most things - when I suddenly wondered to myself "Does this hoover have a microchip in it?" Because I bet it does. When you start it up it idles … Continue reading We need microchips in this hoover