What’s in a name? Everything.

I couldn't quite believe my eyes. A couple of days ago, a PR agency was being castigated for calling itself 'Strange Fruit PR'. I knew the name was familiar but couldn't quite pinpoint it. Was it something to do with 'Oranges Aren't The Only Fruit'? In what way was that controversial? Then I realised. Oh … Continue reading What’s in a name? Everything.

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