So it's a year almost to the day that I went freelance. I only realised when I attended a local country fair, comprising ferret races, dogs herding geese, and cut-price sales of smocks (I only lied about one of those), which I went to the day after deciding I had to go freelance last year … Continue reading It’s been an interesting year
So, the election is upon us. Hustings, hustings everywhere. The boy stood on the burning deck when all about was hustings. Etc. Because I'm dashboard-kerrayzee, I thought it might be a nice idea to put together a few dashboards to cover all this. It's also a good exercise in developing new methods that don't depend … Continue reading What are people saying about Gordon Brown, Alistair Darling, David Cameron, George Osborne, Nick Clegg and Vince Cable?
Eurostar is to rail travel what Terminal 5 was to air travel. While Terminal 5 was slowly falling apart, I had the opportunity to put together my first ever monitoring dashboard for people who wanted to track what was going on. Since then I've played around a-plenty with dashboards and monitoring systems, so while I … Continue reading What are people saying about… Eurostar?
Does Generation Y understand social media? Two interesting recent conversations: On asking a twentysomething about her take on Twitter: "Oh, it's just for celebrities." On discussing the results of a student exercise on marketing: "Of 10 groups, none of them mentioned social media." It's true that Gen Y are the 'digital natives'. They've grown up … Continue reading Do digital natives think the virtual world is flat?
... I was a copywriter. Then I became a social media planner. Then I became a digital PR senior account manager. Then I was a social media strategist. Then I decided to jack it all in and become a copywriter again. Now, I'm finding I'm sort of all of those at the same time. Confusing, … Continue reading Once upon a time…
I've just received an email from a distraught colleague who's been sacked for getting her agency's Twitter account suspended. She reached the 2000 limit of the number of people she was following, so started unfollowing some people and following others instead. Twitter treated this as suspicious activity and suspended the account. And apparently her bosses … Continue reading Would you sack someone if they accidentally got your Twitter account suspended?
I've been doing a lot of thinking about the PR Friendly Index recently. Given that I'm not working in social media exclusively any more, it's a pain in the arse to maintain and other indexes do this better (and keep getting better too), I've been thinking of scrapping it. However, before doing so, I thought … Continue reading The PR Friendly Index is no longer about PR. Is PR even about PR any more?
Running a blog about social media and PR is a piece of pie. Just start it up and make the right noises, eventually you wind up with several hundred subscribers. Same with Twitter. What is everyone talking about on Twitter? Mostly social media, it seems to me. So it's with a sense of satisfaction that … Continue reading Praise be, my subscriptions have fallen
Over the past year or so I've noticed that people have tended to react to me as a social media type in one of two distinct ways. One is the school of thought which thinks that, because I run a blog and have worked in social media, they know nothing about it and I know … Continue reading I probably definitely should… ah sod it.