We're living in a strange world right now. We're sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they're saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched … Continue reading If you want to understand social media, do it when there’s a big TV event happening
A recent post by Mark Ragan reminded me of a post I've had swirling around in my brain recently. His post is pretty bang on the money - of course he's right that, as a general principle, we shouldn't use jargon. But who's 'we'? Who are 'them'? What are I? Well apparently I'm a guru. … Continue reading If you don’t want gurus then don’t call them gurus!
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of 'more of this, less of that, same of the other', and you can still read it if you're foolish enough to base an entire year that hasn't happened on the ramblings of one poor gangrel creature. Fortunately I … Continue reading Aggregated predictions: what really will happen with social media in 2011
So while I have my blogging head on - hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign - I thought I'd jot down my thoughts on the state of the social media nation for the coming year. It's not all good. Here we go... Confidence will go down … Continue reading 2011 social media predictions
Life. Work. Birth. Death. And everything in between. Read on. I wrote some time ago about the process of writing. Unless I'm writing for myself - that is, when I had time for 'recreational writing', or even blogging for that matter - I tend to procrastinate. I sit in front of the monitor surrounded by … Continue reading The Universal Process™. Or: the Gartner Hype Cycle of Life
Marketing isn't about you. It's about your audiences. But it's surprising how often people get this the wrong way around. These phrases crop up fairly often: " No one will be talking about us online" "I really like sites with lots of animation on them" "I don't see why anyone would want to follow X" … Continue reading Social media marketing: it’s not about you
In the 18 months since I went freelance, I've spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media … Continue reading Social media? I wouldn’t bother.
Estimated reading time: 1 minute Time and again I hear this: 1. What will we get as a ROI on social media? 2. We don't have any time/resource/money to spend on it. Now, this is obviously not a sustainable position to take! You won't get any return if you don't allocate any resource. Social media … Continue reading Social media obeys physics too
Estimated reading time: 2.5 minutes So today is Wednesday which means I write about... hang on, let me look it up... tum te tum te tum... ah yes, here it is. Social media! Right. Over the past month, in the UK, we've been subjected to the constant advances of politicians throughout the election. Thankfully it's … Continue reading Everyone needs to get out more