Social media marketing: it’s not about you

Marketing isn't about you. It's about your audiences. But it's surprising how often people get this the wrong way around. These phrases crop up fairly often: " No one will be talking about us online" "I really like sites with lots of animation on them" "I don't see why anyone would want to follow X" … Continue reading Social media marketing: it’s not about you

So, how *do* you use the web?

Anyone who's spoken to me or read my blog or seen my bookmarks recently will know I'm becoming a bit of a Groundswell nut, but that's mainly because the book is awesome and it's going to help me a lot. With this in mind, I've put together my own tiny little poll (see right) which … Continue reading So, how *do* you use the web?