I've just listened to a piece on the radio 4 Today programme about the swine flu rapidly spreading across continents. The speaker is a professor with a kindly, reassuring delivery. He sounds like my local postman. But he's just coined the phrase 'Armageddon virus' while considering the impact a combination of swine flu and the … Continue reading Everyone needs to think about what they’re doing and saying
So the BBC has quoted me. If you think I'm blowing my own trumpet here, you're right. The BBC is a big target for PR. If you get a client mention on the BBC, it's a high point. I worked with the people behind The Box, and while I wasn't present at the sell-in, it … Continue reading Should the BBC link more, or think more?
So during my commute this morning I heard something on my mobile phone's radio something about the 'viral' thing Radio 4's Today programme has done, and how it's being picked up. Then I went into a tunnel, and only heard the tail end of the conversation where they mentioned John Humphrys's pink thong. I was … Continue reading The Radio Today video is nice – but is it truly viral?