I have a journalist friend who is hopping mad because PR people have forgotten the basics. When I first got into social media, it was through PR. In fact, being fairly new to PR at the time, I used social media to help me learn more about it. I found my blog really useful in … Continue reading Aaaaaargh! Sometimes, it’s just PR Fail.
We live in interesting times. On the one hand we have initiatives such as Pandora's Box with their backs to the wall for having the temerity to publicise music on a global scale. On the other, in the UK, we have a debate raging about whether digital radio in its current format can survive. On … Continue reading Could social media save digital radio?
Personalised media is great. Pandora, Last.FM, Matchmine, even YouTube, are essentially your own radio stations. But you can go further than that, and actually create radio stations with friends and then beam them to a stereo. Your very own radio station on your very own radio. How cool is that? I like Pandora. Why? Because, despite its … Continue reading Play your company’s radio station – on a radio