I've been doing a lot of thinking about the PR Friendly Index recently. Given that I'm not working in social media exclusively any more, it's a pain in the arse to maintain and other indexes do this better (and keep getting better too), I've been thinking of scrapping it. However, before doing so, I thought … Continue reading The PR Friendly Index is no longer about PR. Is PR even about PR any more?
Running a blog about social media and PR is a piece of pie. Just start it up and make the right noises, eventually you wind up with several hundred subscribers. Same with Twitter. What is everyone talking about on Twitter? Mostly social media, it seems to me. So it's with a sense of satisfaction that … Continue reading Praise be, my subscriptions have fallen
Over the past few weeks since going freelance I've noticed the value clients place on ideas. As a copywriter there's a temptation to think that your writing is the end product. It is, but that all starts with ideas. You can't just sit down with a client and start penning words, but you can sit … Continue reading Words are ideas too
I have a journalist friend who is hopping mad because PR people have forgotten the basics. When I first got into social media, it was through PR. In fact, being fairly new to PR at the time, I used social media to help me learn more about it. I found my blog really useful in … Continue reading Aaaaaargh! Sometimes, it’s just PR Fail.
So, this is the first blog post about the Flackenhacks 2008. I would love to have won the 'Wank 2.0: User-generated twat' award but sadly had to give way to Richard Bailey who wasn't present to collect his. I had my speech ready and everything (can't repeat it here - remember what happened to Russell … Continue reading The Flackenhacks: darn it, I didn’t win.
PR is most definitely a keyword. If you work in it, you should mention it. I've come across Matthew Watson's list of PR Blogs before. It's another approach to 'measuring' blogs, by simply peeling out those from the Ad Age Power150 which mention the word 'PR' in the title. You could argue that it's a … Continue reading Top tip: put your keywords in your title
How did we live before PR Fail? A Tumblr blog, it takes Twitter postings or del.icio.us bookmarks tagged with "prfail" or "uselesspr" in an attempt it says here, "to help PR people be better and give journalists and bloggers a way of sharing their bad experiences. As well as just collecting examples of bad PR … Continue reading PR Fail – a collection of bad things 😦
I'm due another issue of the PR Friendly index. This is my listing of the top 100 PR blogs I read, ranked according to various publicly available metrics. I've been thinking about introducing a bit more latitude to it, such as incorporating metrics from humans - that is, del.icio.us, Twitter etc - alongside those from … Continue reading Link love gone kerrrayzee
In the past I've written about how we need 'friendlier' words to describe this online world, and I've commented on how such bizarre words can make social media seem more surreal than need be. So, what do you do if you want to get a message out, but you know you're operating in an area … Continue reading Web words can be scary, but they needn’t be