The PR Friendly Index is no longer about PR. Is PR even about PR any more?

I've been doing a lot of thinking about the PR Friendly Index recently. Given that I'm not working in social media exclusively any more, it's a pain in the arse to maintain and other indexes do this better (and keep getting better too), I've been thinking of scrapping it. However, before doing so, I thought … Continue reading The PR Friendly Index is no longer about PR. Is PR even about PR any more?

Praise be, my subscriptions have fallen

Running a blog about social media and PR is a piece of pie. Just start it up and make the right noises, eventually you wind up with several hundred subscribers. Same with Twitter. What is everyone talking about on Twitter? Mostly social media, it seems to me. So it's with a sense of satisfaction that … Continue reading Praise be, my subscriptions have fallen