I really am not one of the most influential PR bloggers in the UK. Honestly, I’m not.

So it was with considerable mirth that I read Gorkana's latest blockbusting news - that someone has, schlock horror, discovered who the most influential PR bloggers are in the UK! Wow! That was quick of them! The Ad Age Power150 has only been around for, what, at least five years. Apparently it's news to Gorkana … Continue reading I really am not one of the most influential PR bloggers in the UK. Honestly, I’m not.

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What PR people really think of journalists

David Strom's December story at RWW about the "Ten Biggest PR Blunders of 2011" mentions things that happen every year for as long as I've been in this game. The story isn't so much about blunders as pressure to please the client being passed onto journos, but boy, did it rark up a PR person … Continue reading What PR people really think of journalists

Trends

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much … Continue reading Trends

Advertising, PR, sales, marketing: now you see it, now you don’t

People are visual, so it makes sense that they act on what they can see. But that's not so hot when you need to deal with, um, concepts. So, people 'get' advertising, because they know what an advert is. I don't know what the figures are for the average number of adverts people are exposed … Continue reading Advertising, PR, sales, marketing: now you see it, now you don’t

Online outreach needs to be more touchy-feely, less reachy-outy

There are plenty of posts out there about how bad some email pitches can be. I generally don't like to accentuate the negative but today I received two pitches that both ably demonstrated one poor aspect of pitching: personalisation. The first pitch of the day came into my inbox pretty much demanding that I look … Continue reading Online outreach needs to be more touchy-feely, less reachy-outy

Will I ever be able to update the PR Friendly Index again?

The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could 'measure' blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions … Continue reading Will I ever be able to update the PR Friendly Index again?