Nail your content strategy with the marketing funnel

There are many takes on the marketing funnel. They go from simple - Awareness, Interest, Desire, Action, the classic AIDA model - to very complicated. Some people swear by them. Others swear at them. Still others think the funnel is actually banana-shaped. Not really, I just couldn't resist putting that in. The idea is that … Continue reading Nail your content strategy with the marketing funnel

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Trends

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much … Continue reading Trends

Advertising, PR, sales, marketing: now you see it, now you don’t

People are visual, so it makes sense that they act on what they can see. But that's not so hot when you need to deal with, um, concepts. So, people 'get' advertising, because they know what an advert is. I don't know what the figures are for the average number of adverts people are exposed … Continue reading Advertising, PR, sales, marketing: now you see it, now you don’t

Do digital natives think the virtual world is flat?

Does Generation Y understand social media? Two interesting recent conversations: On asking a twentysomething about her take on Twitter: "Oh, it's just for celebrities." On discussing the results of a student exercise on marketing: "Of 10 groups, none of them mentioned social media." It's true that Gen Y are the 'digital natives'. They've grown up … Continue reading Do digital natives think the virtual world is flat?

Spotify – another business model on the hoof?

I was very interested to read the recent Guardian coverage of the music streaming service Spotify, especially having been part of the beta programme and written about Spotify quite a while ago and a couple of times since. My initial impressions were very positive. I liked the clean interface and the incredibly quick response times. … Continue reading Spotify – another business model on the hoof?