There are many takes on the marketing funnel. They go from simple - Awareness, Interest, Desire, Action, the classic AIDA model - to very complicated. Some people swear by them. Others swear at them. Still others think the funnel is actually banana-shaped. Not really, I just couldn't resist putting that in. The idea is that … Continue reading Nail your content strategy with the marketing funnel
Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much … Continue reading Trends
People are visual, so it makes sense that they act on what they can see. But that's not so hot when you need to deal with, um, concepts. So, people 'get' advertising, because they know what an advert is. I don't know what the figures are for the average number of adverts people are exposed … Continue reading Advertising, PR, sales, marketing: now you see it, now you don’t
Marketing isn't about you. It's about your audiences. But it's surprising how often people get this the wrong way around. These phrases crop up fairly often: " No one will be talking about us online" "I really like sites with lots of animation on them" "I don't see why anyone would want to follow X" … Continue reading Social media marketing: it’s not about you
Estimated reading time: 1 minute Time and again I hear this: 1. What will we get as a ROI on social media? 2. We don't have any time/resource/money to spend on it. Now, this is obviously not a sustainable position to take! You won't get any return if you don't allocate any resource. Social media … Continue reading Social media obeys physics too
Unless you've been living in a cave for the past week, you'll know all about the iPad, Apple's new wunderkit - what it has, what it has not, what it's for, what it's not for, and so on. Fortunately, the term 'iPad' is very quick and easy to search for. So, it's a doddle to … Continue reading What are people saying about… the iPad, iPhone and iPod?
Does Generation Y understand social media? Two interesting recent conversations: On asking a twentysomething about her take on Twitter: "Oh, it's just for celebrities." On discussing the results of a student exercise on marketing: "Of 10 groups, none of them mentioned social media." It's true that Gen Y are the 'digital natives'. They've grown up … Continue reading Do digital natives think the virtual world is flat?
I was very interested to read the recent Guardian coverage of the music streaming service Spotify, especially having been part of the beta programme and written about Spotify quite a while ago and a couple of times since. My initial impressions were very positive. I liked the clean interface and the incredibly quick response times. … Continue reading Spotify – another business model on the hoof?
A week ago I published the results of tag analysis of the blogs in the PR Friendly Index, and then looked at the frequencies of usage of those tags. So, let's now look at who is talking - or, at least, tagging - about what, exactly. Click the blog link to go to the blog, … Continue reading What are we talking about? Part III.