A rebrand can be a crisis – or an opportunity

Sometimes the value of the network becomes most apparent, when you most need it. Last week, I announced my freelance copywriting status. It was a big step for me. But before I'd done anything 'formally', I updated my LinkedIn. Within half an hour I had three queries, one of which has turned out to be … Continue reading A rebrand can be a crisis – or an opportunity

Jabberwocky – in social media and Web 2.0

It started with the names - blipoo, badoo, yahoo, capazoo. Woophy. Twitter. Google. "They're like something out of Jabberwocky," thought I, uffishly. So, a bit of research later, here it is! I've tried to keep it true to the original rhyming and scansion, and where this isn't possible I've tried to make it still 'poetical'. … Continue reading Jabberwocky – in social media and Web 2.0

Meet the blogger, read the blog: five top tips to help readers get to know you

Often, when going through blogs - as I do for example when looking at entries in the PR Friendly Index - I want to know more about the bloggers. I find it interesting to see what they do for a living, what they're trying to achieve with the blog, and what sort of content to … Continue reading Meet the blogger, read the blog: five top tips to help readers get to know you