Words are ideas too

Over the past few weeks since going freelance I've noticed the value clients place on ideas. As a copywriter there's a temptation to think that your writing is the end product. It is, but that all starts with ideas. You can't just sit down with a client and start penning words, but you can sit … Continue reading Words are ideas too

MIPAA presentation part one: improving SEO in marcoms material

A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. … Continue reading MIPAA presentation part one: improving SEO in marcoms material