What PR people really think of journalists

David Strom's December story at RWW about the "Ten Biggest PR Blunders of 2011" mentions things that happen every year for as long as I've been in this game. The story isn't so much about blunders as pressure to please the client being passed onto journos, but boy, did it rark up a PR person … Continue reading What PR people really think of journalists

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Aaaaaargh! Sometimes, it’s just PR Fail.

I have a journalist friend who is hopping mad because PR people have forgotten the basics. When I first got into social media, it was through PR. In fact, being fairly new to PR at the time, I used social media to help me learn more about it. I found my blog really useful in … Continue reading Aaaaaargh! Sometimes, it’s just PR Fail.

‘Old’ media can be great in showing how ‘old’ PR can be dreadful

I uncovered a gem of a programme today: Inside Stories, on BBC Radio 4 - "Follow major news stories as they travel through the media machine. Journalists and editors discuss the key decisions made." Sadly it's not a podcast, but happily you can hear it again. I highly recommend it. The programme looked at the … Continue reading ‘Old’ media can be great in showing how ‘old’ PR can be dreadful

The Friendly Chat: Sally Whittle

Sally Whittle is a freelance business and HR journalist. She became a gun for hire after having her ideals crushed by one evil corporation too many. Today, Sally writes about everything from computers to training and charities. Her clients include newspapers, magazines, websites and commercial organisations. She is part of the:101 editorial training group. This … Continue reading The Friendly Chat: Sally Whittle