Two people walk into a room. They both claim to have the definitive ranking for Twitter influencers for your area of interest. One uses Klout, the other, WeFollow. And guess what? Their results differ, in some cases quite wildly. Which do you believe? Let's multiply the problem. Imagine you're dealing not just with two people … Continue reading Twitter influence: who do you believe?
This post is probably going to get lost in the Twitter noise - and, judging by my declining stats, hardly anyone reads this blog anyway - but I still find it useful to share knowledge occasionally, not least because every day I don't post I suffer guilt. I've recently been looking around Twitter a lot, … Continue reading Five cool ways to find people on Twitter
This is the second part of a talk I was due to give to members of the Motor Industry Public Affairs Association (MIPAA) through an invite from Heather Yaxley, on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. Unfortunately I wasn't … Continue reading MIPAA presentation part two: monitoring and engaging in social media
Influence - it's a tough thing to measure, especially when it all depends on who's linking to whom, and whether their behaviour has changed in any way. So if you don't have access to several thousand pounds and a server farm to track this, you can get an idea of influence by studying ubiquity, that … Continue reading HowSociable can you go?