Words are ideas too

Over the past few weeks since going freelance I've noticed the value clients place on ideas. As a copywriter there's a temptation to think that your writing is the end product. It is, but that all starts with ideas. You can't just sit down with a client and start penning words, but you can sit … Continue reading Words are ideas too

One and one makes three

What is an idea? It's an interesting point of discussion. Sometimes you have to work at them, usually when you've got a problem and need to find a way around it. Other times they just pop into your head and they seem so innovative and yet somehow so obvious you've got to tell people about … Continue reading One and one makes three