Content. We're not so much waving in it, as drowning. IDC says that in 2011 we created 1.8 zettabytes (or 1.8 trillion GBs) of information. In 2012 it reached 2.8 zettabytes and IDC now forecasts that we will generate 40 zettabytes (ZB) by 2020. Of course, that's not all human-readable data but I've been looking around … Continue reading Paper.li – content aggregation for the easily frightened
Social Mention is a pretty good social media aggregator. Think Google, but for social media. When I say 'pretty good', I mean it's not without its faults. It doesn't do real phrasal searches - that is, a search for "Brendan Cooper" in quotes will give results with just "Brendan" and "Cooper" in them, which is … Continue reading Whither Social Mention?
I've been thinking a lot recently about how to monitor, capture, measure and report. The good news is that there are ways of doing all of these. The bad news? None of them do it all. Here's the current state of play: Google Reader is really good for monitoring and going back through old posts, … Continue reading Everything does something, but nothing does everything
So this was my third Tuttle. By amazing coincidence, my ex-colleague and glamorous PR Week pin-up Mat Morrison (mediaczar) was there too, and by even more amazing coincidence, it was also his Tuttle #3. I happen to know that Mat has a thing about the number three so hopefully he took pleasure from that, in … Continue reading Tuttle the third
If anyone's been following my Twitter feed recently they'll know that I've been getting to grips with Yahoo Pipes. I think it's an amazing tool and offers the tantalising possibility of creating a wholly modular monitoring system, effectively through programming-like routines which, through a neat graphical interface, largely remove the need for knowing how to … Continue reading Yahoo Pipes: you’ve got to go there to come back
Repeatedly I've found myself being let down by the latest and greatest RSS tools. I'm not really sure how I can get around this problem, other than by being constantly vigilant - to the extent that it's almost easier to forget RSS altogether and just monitor 'by hand'. This is how it should work I'm … Continue reading Automation’s great – but I trust humans more
I've been asked more than once recently "How did you get into social media - because I want to." If you're a wannabe (see right), my topline answer would just be "Do it". I mean, it's all out there, most of it's free, accessible and ubiquitous by definition. But that would be rude. So, off … Continue reading So, you want to get into social media?
So, as one of my 'things to do' before I start at Fleishman Hillard*, I've been going through my RSS feeds in Google Reader. A very timely post about organising RSS feeds came along on the PNeo blog reminding that I needed to do this, and how I'd in fact planned to do it some … Continue reading Feed housekeeping yields interesting insights
It's fascinating helping people get into blogging. It's like teaching them to fly, given that you've been doing it for a while and you've got your dorsal tail feather control down and everything, but they're still a bit ungainly and fluffy and, without guidance, would not fly so much as plummet. I stumbled into it … Continue reading “You have control” – “I have control”