Everything does something, but nothing does everything

I've been thinking a lot recently about how to monitor, capture, measure and report. The good news is that there are ways of doing all of these. The bad news? None of them do it all. Here's the current state of play: Google Reader is really good for monitoring and going back through old posts, … Continue reading Everything does something, but nothing does everything

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Will I ever be able to update the PR Friendly Index again?

The PR Friendly Index has been good to me. I initially compiled it as an ongoing experiment to see how I could 'measure' blogs, especially en masse, especially using forms of automation that would make it as easy as possible. The ultimate goal was something along the lines of the Power150, except I had visions … Continue reading Will I ever be able to update the PR Friendly Index again?

It’s hell, but necessary hell. How to keep track of freelancing projects.

Management. Administration. Bureaucracy. I hate it. But I have to do it. And actually, in a decidedly perverse way, Google Docs is helping me hate it a bit less every day. I once worked for a time as a designer. I quite liked being protected from the hard-nosed business of, well, business. Our sales team … Continue reading It’s hell, but necessary hell. How to keep track of freelancing projects.

MIPAA presentation part one: improving SEO in marcoms material

A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. … Continue reading MIPAA presentation part one: improving SEO in marcoms material