Does Google return 651,000,000 hits for Microsoft – or just 414?

Do this: Go to Google (whichever flavour you can access - annoyingly I can only see google.co.uk) Search for microsoft (or just click here) Take a look at the 'Results' figure, towards the top right of the page. It should say something like 'Results 1 - 10 of about 650,000,000'. That's quite a few results, … Continue reading Does Google return 651,000,000 hits for Microsoft – or just 414?

MIPAA presentation part one: improving SEO in marcoms material

A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. … Continue reading MIPAA presentation part one: improving SEO in marcoms material