Do this: Go to Google (whichever flavour you can access - annoyingly I can only see google.co.uk) Search for microsoft (or just click here) Take a look at the 'Results' figure, towards the top right of the page. It should say something like 'Results 1 - 10 of about 650,000,000'. That's quite a few results, … Continue reading Does Google return 651,000,000 hits for Microsoft – or just 414?
A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. … Continue reading MIPAA presentation part one: improving SEO in marcoms material
Google has released a video showing a Digg-like interface to its search. I think it's going to change everything. A casual glance at Friendfeed picked up a link from Chris Brogan: entitled 'Is this the future of search?' Given that I'm currently scratching my head a lot and figuring out how best to pull together … Continue reading Google’s new search will be the best of both worlds
source » You can't beat the web, but you can certainly join it. Today I was talking to someone about a client that I used to work for, who had a spot of trouble couple of years ago. On the whole their web presence is pretty solid but there's a fly in the ointment: when … Continue reading Objective: own your Google page
It started with the names - blipoo, badoo, yahoo, capazoo. Woophy. Twitter. Google. "They're like something out of Jabberwocky," thought I, uffishly. So, a bit of research later, here it is! I've tried to keep it true to the original rhyming and scansion, and where this isn't possible I've tried to make it still 'poetical'. … Continue reading Jabberwocky – in social media and Web 2.0
The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer. source » News. There’s a lot of it around, especially online. You can monitor some of this perhaps, but how do you even begin … Continue reading How to create a news tracker with Netvibes
The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer. source » Right now, people are talking about you, your brand, your products, your services and your competitors online. The problem is that you … Continue reading How to: Identify online opinion leaders
EDIT: I got every part of this analysis right, up until the very end when I had simply to average some figures out. Please see here for the updated version. Apologies. I'm on holiday today, so I thought I would spend the afternoon drinking coffee, listening to Pandora (Nick Drake Radio - perfect), stroking the … Continue reading Which metric is the most important?