Over the past few weeks since going freelance I've noticed the value clients place on ideas. As a copywriter there's a temptation to think that your writing is the end product. It is, but that all starts with ideas. You can't just sit down with a client and start penning words, but you can sit … Continue reading Words are ideas too
Sometimes the value of the network becomes most apparent, when you most need it. Last week, I announced my freelance copywriting status. It was a big step for me. But before I'd done anything 'formally', I updated my LinkedIn. Within half an hour I had three queries, one of which has turned out to be … Continue reading A rebrand can be a crisis – or an opportunity
So last Wednesday I was at Measurement Camp, this time in the swanky offices of Dare Digital. The format is still evolving under the laid-back yet effective stewardship of Will McInnes (check out his survey, it's hilarious), so this time we had a couple of presentations from past projects, then some quicker breakouts in which … Continue reading Measurement Camp, the BBC, and The Next Big Thing
I was very interested to read the recent Guardian coverage of the music streaming service Spotify, especially having been part of the beta programme and written about Spotify quite a while ago and a couple of times since. My initial impressions were very positive. I liked the clean interface and the incredibly quick response times. … Continue reading Spotify – another business model on the hoof?
Just to blow my own trumpet a little, I found out today that a project I was heavily involved with while at Fleishman-Hillard has won a Flight Global Webbie award. The prize-winning site is called enviro.aero, which is an initiative of the Air Transport Action Group (ATAG). It seeks to redress the balance in the … Continue reading Enviro.aero wins!
I've been asked more than once recently "How did you get into social media - because I want to." If you're a wannabe (see right), my topline answer would just be "Do it". I mean, it's all out there, most of it's free, accessible and ubiquitous by definition. But that would be rude. So, off … Continue reading So, you want to get into social media?
So, as one of my 'things to do' before I start at Fleishman Hillard*, I've been going through my RSS feeds in Google Reader. A very timely post about organising RSS feeds came along on the PNeo blog reminding that I needed to do this, and how I'd in fact planned to do it some … Continue reading Feed housekeeping yields interesting insights
The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer. source » Right now, people are talking about you, your brand, your products, your services and your competitors online. The problem is that you … Continue reading How to: Identify online opinion leaders
Joël Céré is a Frenchman by conception, Anglo-Saxon by reason, Oriental by passion and a World Citizen by conviction! He has spent the last 10 years consulting on and managing marketing and interactive communication programmes at a regional or global level from Paris, Singapore and London. Having worked at Hill & Knowlton as the EMEA … Continue reading The Friendly Chat: Joël Céré